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With gas prices at a record high, it was surprising to hear that consumers are marking their gas purchase decisions based upon product performance rather than price. I thought I was alone in being brand loyal, but I am glad to hear that is not the case. According to research by the NPD Group, this marks a shift in consumer behavior after a decade of decline in gas purchases due to product performance.

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brand salsa is pleased to feature some of our finest … each week we’ll randomly select an inVentiv employee to showcase on the blog. Wanna get your mug online? Just shoot me an email and I’ll tell you how much … I mean, how.
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Name: Enrique Porras
Job Title and Company:Account Manager for Addison Whitney; I work directly under a Sr. Vice President.
1. “What’s in your Netflix / Blockbuster Queue right now?” Lions for Lambs
2. “What’s playing in your iPod right now?” The Good Life by Kanye West
3. “True or false: Elvis is really dead.” False, Tupac is the one who is still alive.

Juneteenth celebrates the ending of slavery as marked by the arrival of Major General Gordon Granger on June 19, 1865 in Galveston, Texas. He announced to the town that the Civil War had ended and all slaves were free. President Lincoln’s Emancipation Proclamation actually became official on January 1, 1863, but it took two and a half years for the news to reach Texas.

antonomasia (an-tihn-uh-MAY-zha)
noun
Latin word, from the Greek antonomazein, meaning “to name instead”
anti- {instead of} + onomazein{to name (from onoma, name)}

1. The substitution of a title or epithet for a proper name, as in calling a judge “Your Honor.”
2. The substitution of a personal name for a common noun to designate a member of a group or class, as in calling a traitor a “Benedict Arnold.”
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