The practice of buying and selling domain names has become a lucrative business for many web hosting sites. A new trend is emerging called domain front running – i.e., temporarily registering searched domains for the purpose of re-selling them or earning revenue via ads placed on the domains landing page. By registering the domains, the registrar locks out other potential registrars from selling the domain to a customer.

Another trend is the buying of generic domain names and selling them for outrageous amounts of money. Take for example, www.americanplumbing.com. The domain is owned by a web hosting company who is selling it for $29,600.00.

URL availability, or unavailability, for that matter, can seriously limit the brand name development process. What kind of URL conflicts have you experienced?

By: Jessica McGrail

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If you are like me, you probably have at least twenty pairs of shoes in your closet. You probably even want to kick yourself, with that new pair of shoes you just bought, for straining your finances in the name of fashion.

However, there is a new shoe brand on the market that will not only go easy on your wallet, but make you feel good as well (and not just because these shoes are super comfortable)!
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My recent wedding presents me with a personal re-branding opportunity and a potential new revenue generating stream for Addison Whitney. I face a question that thousands of others do after marriage- Do I take my husband’s name, hyphenate or keep my current name? Could Addison Whitney solve this dilemma for me and thousands of other retired Bridezillas?

Below my current brand name and potential new brand name are run through an abbreviated review process.

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Xanodyne Pharmaceuticals, Inc. Receives Approvable Letter From the U.S. FDA for ZIPSOR(TM) Capsules.

Contributed by Laine Beyerl