Name: Laura (Haas) Knight

Job & Company: Project Manager (consumer clients of the world-P&G, Kraft) for Addison Whitney

On a road trip, my staple convenience store purchase is: Bottled Water, SmartFood Popcorn, and Gummy Worms

If I could have a super power, it would be: To fly! I have family and friends all over that I would love to be able to visit more often. Plus avoiding I-485 traffic would be sweet.

True or false: Elvis is really dead.  Alive! He married me last month! (JUST KIDDING)

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According to Wikipedia, hypermilers are drivers who exceed the United States Environmental Protection Agency (EPA) estimated fuel efficiency on their vehicles by modifying their driving habits.

The energy in fuel consumed in driving is lost in many ways, including engine inefficiency, aerodynamic drag, rolling friction, and kinetic energy lost to braking. Driver behavior can influence all of these factors to reduce fuel consumption. WIRED magazine discusses the subject at length.

Related terms:

Nempimania (also Nenpimania) is an obsession with getting the best fuel economy possible from a hybrid car. It is derived from the Japanese “nempi” meaning fuel economy, and “mania”.

Ecodriving is a term used in Europe to name initiatives which support energy efficient use of vehicles. Check out this site for golden rules on ecodriving.

Contributed by: Maghan Cook

The drug called Rember (methylthioninium chloride) is receiving substantial press in the news and medical world for its success in slowing the progress of mental deterioration associated with Alzheimer’s disease. The Alzheimer’s drugs currently available {Aricept, Exelon, Razadyne (previously Reminyl), Cognex, and Namenda} have been said to only ease the symptoms of the mind-robbing disease.

Developed by Singapore-based TauRx Therapeutics, Rember is an experimental drug that takes a new approach to treating the disease by targeting the build up of a specific protein in the brain called Tau. Tau causes tangles that accumulate inside memory cells, and destroys them during the process. Rember is designed to target these Tau tangles, therefore leading to positive results for reducing mental decline.

If clinical trials continue to be successful and sustainable, this is ground-breaking news for the medical industry and for individuals battling with this debilitating disease. The name itself is memorable (no pun intended), straightforward and distinctive. In today’s regulatory environment, getting a name like this approved signifies a major homerun for the company.

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Coach. Vera Bradley. Kate Spade. Who would have thought the next up and coming tote bag would be made popular by the United Nations?

The FEED bag, created by the United Nations World Food Program (WFP), may not have been a predictable addition to any popular fashion mags “Must Have Accessories” list, but this organically made tote bag seems to be frequenting the shoulders of celebrities and average Joes alike. And contrary to what I initially thought—the proceeds do not go to starving farm animals.

So here is the story behind the FEED bag:

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