Addison Whitney recently hired Doug Powell as Vice President of the West Coast Division. Doug Powell has over 17 years of account and project management experience, nine of which have been in marketing services. Doug will represent Addison Whitney in the company’s newly opened office in San Francisco, CA. The new office will allow Addison Whitney to deliver enhanced services to our current West Coast clients and allow for the opportunity to build relationships with additional companies in the area. The addition of the company’s California office is part of a global expansion plan that includes current locations in New York, North Carolina and Germany.

Contributed by Laine Beyerl

The recent launch of Absolut Los Angeles is yet another example of a brand “getting back to basics”, reviving an old product, or in this case continuing an older ad campaign —a topic some of my fellow bloggers and I have been discussing as of late.

Absolut Los Angeles is actually an extension of one of the brand’s vintage marketing plans. Launched in the late 1980’s, “The Absolute Cities” campaign coined a limited edition flavor of vodka for a selection of cities in the US and Europe. The campaign included a unique vodka flavor personalized to accent the culture of each city, with flashy print ads to boot.

The campaign re-launched in 2007. But with a twist (not of lime).
Continue Reading »

As you fight your way down the aisles this year looking for two pocket folders and backpacks, take some time to appreciate some of the most enduring and iconic brands in back-to-school shopping.

Mead
Mead has the back to school market covered with binders, folders and everything in between. The powerhouse Five Star brand remains as strong as its resilient notebooks, and the ever-popular Trapper Keeper has been refreshed and updated, adorning the new tagline: “Customize It. Organize It. Trap It!”
Continue Reading »

Your Name: Ninh “Wes” Nguyen

Your Job: Manager of Sales Operations – I manage the daily reporting requirements for being a part of a publicly traded firm. I am also responsible for all sales activities from hiring to strategic sales marketing activities.

On a road trip, my staple convenience store purchase is: Pepperoni Pizza Cracker Combos / BBQ Pringles and Cherry Icee

If I could have a super power, it would be: reading any book I come across in one second and fully comprehend the full meaning

Big Mac or Whopper?: Big Mac All The Way