Does Audi Have Another Winner?

Last year, Audi’s Super Bowl spot featured its R8 sport car in a spoof of “The Godfather.” Audi saw quite the ROI on this 60 second spot, earning Audi a second place finish in “total buzz” after the game and successfully drove traffic to Audi’s website.

Audi’s 2008 ad featured the tagline: “Old luxury just got put on notice.” Audi’s ad agency, San Francisco-based Venables Bell & Partners, created this year’s ad though “it’s not public yet.” Rumor has it that is will show a progression through time using vintage to modern models of Audi vehicles. Do you think it will play off the same tagline as last year and focus on modern luxury or will it attempt to win customers over by focusing on the heritage of the brand? Check out the game’s first quarter to see how Audi spins this year’s spot.

By: Rebecca Parker

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Company: Hyundai Motor America

Career Highlights: A rookie in the SuperBowl lineup, Hyundai took the field last year to unveil its Genesis luxury sedan. During two spots, the Genesis is compared to luxury brands like Mercedes, BWM and Lexus. The commercial touts the Genesis as more spacious than the BMW 7-Series, but priced like the 3-Series. Narration by Jeff Bridges and the tagline “Think about it” help set the Genesis up as a thoughtful alternative to high-priced luxury.

Offensive Strategy: Hyundai played off of our curiosity and our desire to be savvy shoppers. In the first commercial, we saw the car, but we didn’t know who made it until the very end. In the second
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PepsiCo has initiated some intense renovations since the end of its 40-year relationship with Ad agency BBDO. With several of its beverage brands undergoing facelifts, Pepsi may use Super Bowl 44 as a bit of a debutante ball.

Pepsi Cola, famous for using comical celebrity endorsements in its super bowl spots, will likely put a different spin on its ads this year. The brand seems to be borrowing a bit of President Obama’s ‘hope’ equity with a new, optimistic, “Refresh everything” theme as well as a new logo. While last year’s ad dragged Justin Timberlake across NYC, this year may employ a more inspirational theme.
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It’s no secret that Coca-Cola is one of the world’s favorite soft drinks, so it only seems natural that it would be one of the top dogs in Super bowl advertising. This veteran has a portfolio of over one hundred years of advertising, and continues to create commercials we all know and love.

One of the most memorable Super Bowl commercials from last year was the parade balloons fighting over a coke. If you missed this hilarious clip, you should definitely take literally a minute of your time to check it out.
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