…………………………………………………………………………………………………………………………………………………. The Brand Salsa Toppers committee would like to present Linens ‘N Things with our ‘In Memoriam’ honor.

After 34 years in business Linens ‘N Things owners threw in the towels, decorating the brand as one of the first big name retail-sector companies to crumble beneath the strain of a receding global economy and reduced consumer spending. The company declared bankruptcy in May 2008 and closed the curtains to stores in all locations.

But don’t put off plans to redecorate your entire home just yet. Hilco Consumer Capital and Gordon Continue Reading »

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Congratulations or, as they say in Swedish, gratulerar IKEA for winning the Brand Salsa Topper award for Best Foreign Brand!

To know more about the name IKEA and how IKEA names its products, check out an earlier post by Maghan!

When assessing brands we in market research often ask respondents to share their initial impressions and any images or associations they may have with a brand. This helps bring to light possible strengths and weaknesses of a brand that those involved with naming and managing a brand might not Continue Reading »

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This week, green dye and food coloring fly off the shelf to “vertify” everything from frosting to the Chicago River itself. Green beer is a popular St. Patrick’s Day libation, but some brewers are taking a different turn and working to be green all year long. This time we mean eco-friendly green.

Breweries are going green by recycling spent grains, reducing packaging, or boosting the energy efficiency of the brew house.

Adnams, a UK brewery, has gone so far with one beer that it has received the endorsement of The Continue Reading »

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A great brand strategy is akin to a broken record: Say one thing over and over. This consistency of message across brand touch points is what sets a brand apart from its competition and captures mindshare. Delivering on that message establishes ownership of a category and drives brand loyalty.

One brand has been unwavering in staking its claim on the idea of high-performance in the automotive world. With a history in airplane engines and motorcylces, this brand introduced the Continue Reading »