Advertising Age recently ranked Addison Whitney as the #8 U.S. Branding and Identity Agency as part of their 65th Annual Agency Report. InVentiv Communications was also recognized, ranking #19 on the list of the World’s Top 50 Agency Companies. GSW, Palio and Ignite were among the other InVentiv agencies named in the report.

Congratulations to Addison Whitney and all of the InVentiv Communications agencies for an outstanding achievement!

To see the report, visit the Advertising Age Datacenter .

Cisco Fatty: a term inspired by a recent tweet (post on the social networking site Twitter) by someone who had just received an offer from Cisco. The writer shared:

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

As you may have guessed, a Cisco employee caught wind of this tweet, and responded to it. Rumor has it the offer was rescinded shortly thereafter. Since this news broke, a Web site called www.ciscofatty.com, has been created, with the tagline, “How to Lose a New Job with 1 Tweet.” The story, much like the many accidental email mishaps that have preceded it, has become a viral hit.

The lesson learned here is, of course, an oldie but goodie: don’t post anything online that you are not comfortable having the whole world read. In other words, look both ways before you send a tweet.
If you chose to ignore this advice, be prepared to become the next Cisco Fatty.

Contributed by: Maghan Cook

We use the internet for just about everything. The internet has replaced malls (we can shop online), banks (we can manage our money online), and even schools (we can earn a college degree online).

Some people are even using the internet to replace doctors. ‘Cyberchondria’ is the term used to describe an increase in online health concerns. Cyberchondria has a couple of different ‘strands’, if you will. Some Cyberchondriacs may enter their symptoms into a search engine and arrive at a self diagnosis based on the search results. Because everything on the internet is reliable and specified information, the cyberchondriac becomes convinced that he has whatever ailment his search engine produced and goes to his doctor demanding testing or treatment.

For example, a cyberchondriac may conduct a search for ‘vomiting’. He is led to a MayoClinic, Wikipedia, or WedMd site that lists ‘vomiting’ as a symptom of parasitic infection. Thus, he determines that he is indeed the host of a stomach inhabiting parasite and should high-tail it to the Continue Reading »

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In case you forgot that today was Administrative Professionals Day, run out quick and grab some flowers, candy or a gift card for the individual who really sits at command central for most companies. Today we give a great big shout out to AW’s own Becky Leonard, a U.S. Marine Veteran and our current go-to gal for everything from toner to coffee to learning how to use the fax machine for the 20th time. Becky’s commitment to this company and the individuals who work here is inspiring, even if we don’t say it every time we grab a Twix bar from the candy bowl up front.

To show just how much she means to us, we asked the employees of Addison Whitney to write one word (ok, maybe a couple of words) that defines Becky. It’s easy to see the kind of person that she is. Thanks Becky, for all you do!!