May
29
2009
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What exactly is Turkey Neck? Do I have one? How do you know, and why am I even asking these questions?
StriVectin Neck Cream has used this inquisitive tactic to uncover various fears of women, and by fears, I’m referring to the ones created by the beauty industry. Sporting a prestigious black and gold layout, a new print advertisement for this product bluntly asks, Got Turkey Neck?
Most women have never heard this phrase; therefore, have never even thought to look for ways of treating it. Well lucky for them, StriVectin has now not only allowed women to self-diagnose Continue Reading »
May
27
2009
…………………………………………………………………………………………………………………………………………………. “Get fit while you sit…” sounds a little oxymoronic don’t ya think? Given the current health craze of our society, it’s no surprise that the market is full of new and innovative workout machines, products, and gadgets. However, one product that did come as a surprise to me is The Hawaiian Chair.
The Hawaiian Chair is an automated exercise machine that claims to perform many positive health-benefitting actions such as, “burning carbs, calories, and fat, easing muscle and joint pain in senior users, and targeting the core muscles of the body.” Wouldn’t we all love to get the perfect body simply by sitting in a chair?
Forgive my skepticism, but a fun workout machine which moves your body in a pattern similar to the Continue Reading »
May
21
2009
Remember the phrase, “If you’ve got it, flaunt it?”
Not anymore. Just yards away from our Charlotte location you can find yet another example of business responding to Americans’ new appreciation of frugality.
The Ballantyne Resort (owned by Bissell Family of Companies, which developed our Charlotte home, the Ballantyne Corporate Park) has changed its name to The Ballantyne Hotel and Lodge. The transition has been taking place over the past two months.
For those not familiar with the area, the Ballantyne neighborhood has become a who’s who of Charlotte’s corporate and social elite, and the Resort is one of the best places to meet, golf, and stay in the area.
According to an article in the Charlotte Observer, “The luxury meeting place and golf course has officially changed its name to The Ballantyne Hotel and Lodge after hearing from corporate customers who said the term “resort” carried too much of a high-dollar stigma in today’s economic and political climate.”
And who can blame them? After public and congressional backlash from recent corporate retreat / Continue Reading »
May
19
2009
By now you must have heard of the Sci Fi channel’s decision to re-brand. As of July 7th, 2009 the Sci Fi Channel will be named the SyFy Channel. In addition, the slogan “Imagine Greater” will be added to the new name and logo (shown above). Rebranding is most obviously done when companies merge or if a brand develops negative connotations. So why is the Sci Fi Channel rebranding? From what I can tell there are four reasons for the name change.
To stand out among other cable channels. Every brand strives to distinguish itself from others in the industry by communicating its value add, using unique marketing techniques, and choosing a dynamic name that reflects the company’s core attributes and its niche. Other popular cable channels have short, snappy names like: Bravo!, Sleuth, Versus, Discovery, and Starz. The Home and Garden channel makes its name catchy by making it the initialism “HGTV.” The name “SyFy” is NBC Universal’s way of moving the channel from a genre to a definable brand.
Out-grew the Science Fiction genre. What images and associations pop up when you hear “Sci Fi”? I, for one, think of aliens, futuristic plots, outer space, and Ray Bradbury. The Sci Fi Channel, however, offers more than just science fiction shows. The show “Moonlight”, for example, is a vampire version of Magnum P.I. and “Joan of Arcardia” is a drama about a teenage prophet. Clearly the channel’s current name does not reflect the breadth of its programming; renaming and rebranding Continue Reading »
