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Ever been awake at 2:00 am surfing through the channels, hoping to find something to bore you into a deep slumber? Well I have, and I always seem to stumble across the infomercial for the Tempur-pedic® Sleep System, made famous by it’s ads promoting jumping on the bed with a full wine glass of red wine resting stably. After years of watching the infomercials, they finally sold me and I recently purchased a Tempur-pedic bed myself. Unlike most products sold heavily through infomercials, it actually delivers on its promise.

This Swedish brand all began with a material developed by NASA to relieve g-forces experienced by astronauts. Now millions sleep on layers of TEMPUR® Material. The Tempur-pedic sleep system has also been awarded the “Certified Technology” Seal by NASA signifying that the product evolved Continue Reading »

I’m a sucker for an onomatopoeia –and KABOOM! packs quite a punch. This high powered bathroom cleaner (and ancillary products such as Bowl Blaster) uses aggressive naming to let consumers know this product is ready to show your bathroom who’s boss. The only thing that will get your tub, toilet and tile cleaner than KABOOM! is a vat of sulfuric acid and a wrecking ball.

And while I appreciate that some people may not want such explosive imagery around their toilet bowl, you have to admit, the name KABOOM! paints quite a picture when it comes to total soap scum and mildew obliteration. Plus, how much fun does Billy Mays appear to be having each time he says the products name? I want to buy the product simply so that I can yell KABOOM! with every pull of the plastic nozzle trigger.

So whether you appreciate the name, or it just makes you laugh, it’s certainly memorable. I’m glad to see that Church & Dwight is willing to use a name that can stand out from the sea of ho-hum descriptive cleaner brands on the shelves today.

Contributed by: Maghan Cook

Stand up,
It’s time to shout,
Come on ‘Sworth fans,
Yell it out,
Yell R – A – S!
(ok, so our group insisted on doing a creative photo at the wedding… top right is what we came up with)

Congratulations to Ryan and Ashley Hollingsworth, or the ‘Sworth’s as we like to call them, on their recent nuptials held at the Magnolia Plantation in Charleston, SC on Friday, May 5th, 2009. Ashley is a verbal branding coordinator at Addison Whitney. The whole Addison Whitney gang wishes you a lifetime of happiness together!

In the market for a brand new foot file? Aren’t we all? Now you can have the smooth, beautiful soles you have always dreamed about. The PedEgg™ is a revolutionary foot file that gently removes callouses and dead skin—with a cutting-edge name to boot.

PedEgg ingeniously pairs the prefix “-Ped”, from ‘podiatry’, with “-Egg”, a term descriptive of the product’s ergonomic design. But wait! There’s more…

This eggcellent product is conveniently designed to hold all of your foot shavings within the egg for a quick, clean disposal. Wow! That’s amazing! Gross, but amazing!

Call now and receive an additional PedEgg free with purchase. One for each foot.

Contributed by Laine Beyerl