Jul
20
2009

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A research group out of Cornell University has created really interesting poster of the top 200 pharmaceutical drug names by retail sales. The poster not only ranks each name, but also shows its chemical structure.
The research group is call Njardarson Group. It is made up of visiting scientists, post-doctoral fellows, graduate students, undergraduate students and two cute canine mascots. The team focuses on the development of compounds and hopes to educate us about how chemistry positively impacts our lives.
The Top 200 pharmaceutical poster can be downloaded for free as a high resolution PDF .
Jul
17
2009

Here are the answers to the “Have a Way with Words” post riddles.
1. The word ‘wholesome.’
2. The dictionary.
3. The letter ‘e.’
4. Racecar.
(Give yourself an extra point if you knew the dictionary definition of this type of word. Palindrome: noun: a word, line, verse, number, sentence, etc., reading the same backward as forward www.dictionary.com)
5. The letter ‘r.’
6. The letter ‘m.’
7. Silence.
8. Incorrectly.
How’d you do? Do you have a way with words?
Contributed by Carrie Friedrich
Jul
16
2009

As an intern in the Verbal Branding Department here at Addison Whitney, I have taken on a whole new appreciation for words, letters, word parts, etc. Twisting, turning, disecting, combining, relocating, truncating; who knew so many actions were possible with one word? The following are a few riddles designed to give your brain a word workout.
Do you have a way with words?
1. What is it that, after you take away the whole, some still remains?
2. I’m where yesterday follows today, and tomorrow’s in the middle. What am I?
3.From the beginning of eternity
To the end of time and space
To the beginning of every end
And the end of every place.
What am I?
4.What vehicle is spelled the same way backwards and forwards?
5. What is in the middle of Paris?
6. What occurs once in a minute, twice in a moment and never in a thousand years?
7. What is so fragile, even saying its name can break it?
8. What 11-letter English word does everyone pronounce incorrectly?
Look for the answers posted soon!
Contributed by Carrie Friedrich
Jul
14
2009
To some, Billy Mays was just a loud, blue-shirt-wearing pitch man used to sell products you didn’t know you really needed. To others, like every-day inventors, Billy helped dreams of success and fortune come true.
Billy started his career as a travelling salesman crossing the country pitching household items like the Ultimate Chopper at tradeshows and fairs. In 1999, he got his big break selling OrangeGlo on the Home Shopping Network. What followed included dramatic success with products like OxyClean, Mighty Putty and the Awesome Auger.
The TV show, “Pitchmen” humanized him and showed Billy as not only a sales person, but a savvy marketer and loving family man. What becomes glaringly apparent while watching the show is that it’s Billy’s personal brand that inventors are drawn to to realize their dreams. While building brands like OxyClean, he was creating his own brand standing for trust, quality and value.
It’s a success story built one commercial at a time…“As Seen on TV.”