Image by AdAge

………………………………………………………………………………………………………………………………………………….

If you’re a magazine reader, get ready to see something different. On September 18th, CBS and Pepsi will launch their newest marketing experiment: video advertisements in a print magazine.

That’s right. Selected Entertainment Weekly subscribers in NYC and LA will receive magazine copies embedded with wafer-thin screens running clips of CBS’s upcoming shows. Additionally, there will be a screen with an ad for Pepsi’s new drink, Pepsi Max.

According to experts, a roughly two-inch screen starts playing automatically as the page flips open. A speaker is embedded below it. Additionally, viewers have the option to start or stop the video by pressing on the screen (an essential feature considering the runtime can be up to 40 hours). The new technology was developed by LA based company, Americhip, and is considered similar to that used by Amazon’s Kindle.

The CBS Corp., PepsiCo, and Entertainment Weekly are touting the video ads as the first ever to appear in a print magazine. CBS would not disclose pricing information for the inserts or the screens, however, experts estimate the cost to be somewhere between $8-15 per copy.

While CBS and Pepsi certainly have the first mover’s advantage on this one, I’m still not convinced that the over a million dollar investment will be worth it. What do you guys think?

By Kelley Blakewood

Vibativ was recently approved by the FDA for the treatment of complicated skin and skin structure infections.

“We are very pleased with the FDA’s approval of VIBATIV, and extremely excited about the prospect of bringing this new medicine to the market,” said Rick E Winningham, Theravance’s Chief Executive Officer. “This is a significant event that marks the first approved indication for VIBATIV and validates Theravance’s strategies in drug discovery and development. We believe that VIBATIV will become an important medicine addressing the urgent medical need for new antibiotics to treat Gram-positive infections caused by MRSA.”

Today, right now even, pick up the phone and call your grandmother or grandfather in honor of National Grandparents Day.

But as you scroll through your contacts, what name are you looking for? We surveyed our team in search of the most unusual grandparent naming. From the most traditional to the young and hip, we found that everyone has a story to tell about their own Jinx and Boompa. Here’s our list:

Grandmother:
Grandma, Grandmommy, Grandmama, Granny, Grammy, Gramma, Grammy, Granna, Gra-Gra, Mom-mom, Mah-mah, Mam-maw, Me-maw, Mami, Oma, Nana, Missy, Manny, Ninni, Toppi,
Mimi, GiGi, Honey, Banana, Jinx

Grandfather:
Grandpa, Grandaddy, Grampa, Grampy, Pa, Papa, Paw-Paw, Papaw, Opa, Poppy, Poppi, Papi, Pop-Pop, Bampa, Buppa, Boompa

Marian McQuade campaigned for National Grandparents Day, which became official in 1978. She wanted to strengthen the bond between grandparents and grandchildren and to champion the cause of lonely people in nursing homes.

If you don’t have any living grandparents, you can visit older adults in area nursing homes or assisted living centers. Some of our AW Helping Hands volunteers have done this through Hands on Charlotte. We can’t guarantee that your new friends will let you call them Granny or Poppy, but we know they’ll be happy to see you…and they might let you call the letters at Bingo.

………………………………………………………………………………………………………………………………………………….

Recently entering the world of children’s toys is a new doll that can walk the walk and talk the talk. Fisher-Price recently introduced Little Mommy: Walk & Giggle Doll. Equipped with the latest technology, this amazing doll can talk, walk, and stand up all by herself. According to a Senior Engineer at Mattel, the technology used to power this little play toy machine is similar to the resources used to power the Apple IIe.

Your little girl comes prepared to say up to 60 different phrases including “I’m tired,” or “help me, momma.” You can love your own Little Mommy: Walk & Giggle Doll for between Continue Reading »