Apr
13
2011
Whether a result of intense physical activity or a rough night of sleep, any sort of joint stiffness or muscle pain is uncomfortable and inconvenient. My pain happens at the worst times: When I need the endurance to stand at a concert for several hours or when an afternoon of shoe shopping requires heavy lifting (Like I said, intense physical activity). When you suffer from muscle pain, joint aches, tension or stiffness, it’s not uncommon to take TYLENOL® for relief. For more targeted pain relief, the Makers of TYLENOL have introduced PRECISE™, a new line of products that deliver relief exactly where it hurts, activating sensory receptors that help block pain signals.
Nerve fibers that react to pain are small and nerve fibers that react to touch are much larger. Applying the topical creams and patches to the skin stimulates these large nerve fibers and sends signals racing to your brain that block the sensation of pain.
Addison Whitney health assisted McNeil in the creation the name PRECISE to best reflect how accurately the topical creams and patches target pain. We also did additional linguistics assessments in a variety of languages to ensure the PRECISE brand was internationally understood and effective.
Read the full case study for PRECISE here.
Apr
07
2011
Tonight marks the kick off of Charlotte’s biggest summer happy hour – Alive After Five. This weekly celebration allows corporate America to roll out from their cubicles, crawl down their concrete towers, and indulge in post-office beverages, laughs and feel good music. Not particularly kid-friendly, unless you want ‘you-have-a-baby-in-a-bar’ stares, this outdoor festivity has increased in popularity over the past several years, especially among young adults.
During the month of April and to help celebrate its 10th anniversary, AA5 will warm up its concert series at Wachovia Plaza on Tryon Street. This is where the excitement began back in 2001 and has since grown massively in reputation and size. Beginning May 5, the party will relocate to its latest three-story home of the EpiCentre, a newly instated icon of Uptown, only a few blocks over on College Street. The party will remain at this self-proclaimed Mecca of social gathering for the remainder of the summer.
Though the drink specials are anything but ‘special’, the bands are anything but spectacular, and cash is king at this weekly event, it’s a wonderful place to unwind with coworkers and friends. Also, if Thursday is the new Friday, it’s good to note that the AA5 wrist band offers admission into any designated after party bar sans a cover charge.
If it rains? No worries, the EpiCentre location has instituted a new “When it Rains, We Pour” promotion by purchasing two large tents and promising discounted drink specials during inclement weather. (Wachovia Plaza better hope for a dry April.)
The festivities begin at 5pm tonight and host Liquid Pleasure, a North Carolina-based band versed with an upbeat R&B and Motown vibe that has proven to be an AA5 favorite.
For more information or a list of performances at both the Wachovia Plaza and the EpiCentre, please check out their website.
The AA5 season spans every Thursday afternoon at 5pm from April 7th to September 15th in Uptown.
Contributed by Keri Lynch
Apr
01
2011
Each year Addison Whitney participates in GRACE (Giving Relief and Care to our Elderly), a charitable initiative funded entirely by donations from employees. Donations help support senior citizens in our local community.
We recently visited Sardis Oaks Nursing Home to see the newly updated beauty salon our donation helped fund. The salon was given a fresh coat of paint and new cabinets and mirrors were put in.
