Addison Whitney to Host Three-Part Branding Webinar Series
Addison Whitney, a global branding firm who has developed some of the world’s leading brands, will be hosting a three-part webinar series in June titled, “Three Questions You Should be Asking About Your Brand Portfolio.”
During the three-part series, members of Addison Whitney’s Brand Strategy team will focus on the different ways companies should be thinking about their brand portfolio. Through strategic plan discussions and real-life examples the following topics will be explored:
June 11 – Recognizing All of Your Brands – Are You Getting Credit For All of the Brands in Your Portfolio?
June 18 – Organizing Your Portfolio – Are Your Brands Working For You In All Their Capacity?
June 25 – Identifying the Opportunities in Your Portfolio – Are You Capitalizing on Every Potential Business Opportunity Your Portfolio Provides?
Each session will outline what each question means for organizations and their brands, and provide solutions and strategic-planning ideas to assist in answering these questions. During the live webinar event on June 25, Addison Whitney will hold an extended Q&A session addressing all of the questions from the previous sessions.
Register for the webinar sessions by clicking here: http://bit.ly/1PpnsNY.