September 10, 2013

An Apple a Day…


So, it’s no secret that we’re fans of Apple at Addison Whitney, and today’s keynote was no exception. There is something so intoxicating about the buzz surrounding these events, and we were very excited to see the latest news unfold.


Today’s keynote had several announcements, but here are the highlights.


First up, two new iPhones (to completely replace the iPhone 5).




But, as impressive as the new products seem to be, I think we were most excited to learn when Apple’s gorgeous new operating system, iOS 7 would be released to the public. Drum roll, please… next Wednesday, September 18!



In case you missed the keynote, feel free to watch it below.



What do you think about the new phones? And, their naming extensions (5C and 5S)? What do you think this means for Apple’s brand moving forward/what impact do you think it has? We’d love to hear your thoughts!



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