It’s Back

November 15, 2010

………………………………………………………………………………………………………………………………………………….Did you hear that noise earlier last week? It was the sound of millions of Americans rejoicing. Why? The McRib is back, of course. Considering there’s a McDonald’s on every corner, it’s interesting how McDonald’s has been able to make a pork sandwich so exclusive. Thousands wait for sightings each year on the McRib locator […]

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Farewell Grandma’s Belk

October 07, 2010

…………………………………………………………………………………………………………………………………………………. Growing up in the South, Belk department stores have been a shopping staple. When I was young, I remember going to Belk with my grandmother and thinking it was so fancy. Just look at its logo. It’s cursive. That’s the ultimate in fancy to a seven-year-old. But I’m not seven anymore and while I […]

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24 Hours of Booty

August 03, 2010

…………………………………………………………………………………………………………………………………………………. This weekend, more than 1,200 cyclists converged on Charlotte for 24 Hours of Booty. For 24 hours, cyclists rode a nearly three mile loop around the Myers Park neighborhood in a sign of unity against all types of cancer. This annual event raises money for cancer research and survivorship. This year, participants raised more […]

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The Rebranding of the Y

July 22, 2010

…………………………………………………………………………………………………………………………………………………. Any given day, you’re sure to find an Addison Whitney employee at the Y running on a tredmill or perfecting Zumba moves. As a member of the YMCA of Greater Charlotte, I received an email last week from the President & CEO and Metropolitan Board Chair that blew my mind – in a good […]

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TV Show About Jobs

March 24, 2010

Apple is an amazing brand. And in its fanatics’ mind, nothing is more on-brand than Steve Jobs. He is mysterious, smart, passionate, innovative and wears a mean black turtleneck. And, unlike other great brands’ CEOs, he is so interesting that a TV show mirroring his life is in the works. Yep, a TV show. You […]

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A Refreshing New Offering from Intuit

March 19, 2010

…………………………………………………………………………………………………………………………………………………. Like any good American, I was doing my taxes recently. I’m a TurboTax gal. I’ve used it for the past 6 years and it’s pretty easy. As I got closer to the end, fingers and toes crossed hoping for a refund (it didn’t work), I came to a screen with an ad for Mint.com. […]

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My Goodness

March 17, 2010

…………………………………………………………………………………………………………………………………………………. For 250 years, Guinness has been refreshing thirsty beer-lovers across the world. And, on St. Patrick’s Day, no celebration is complete without this Irish legend. To many, Guinness is so much more than a beer, it’s an experience of pure joy. Envision the Guinness experience: the request, “Guinness please;” the 119.53 second pour; the […]

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A Bad Case of App Envy

February 01, 2010

I have bone to pick about apps. With the launch of the iPhone and now the iPad, apps have become big business and many large brands have created apps to enhance engagement with its products. The world has gone app crazy – or so it appears. Here’s my problem. In North America, approximately 9 million […]

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Bring on the ads!

January 28, 2010

So it looks like this year’s Super Bowl will be the Saints versus the Colts. Boring. Bring on the commercials! This year, the price of a Super Bowl ad has dropped to around $2.5 million from $3 million last year. In addition, some of Super Bowl past’s most iconic brands have dropped out this year. […]

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