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	<title> &#187; Kristin Everidge</title>
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		<title> &#187; Kristin Everidge</title>
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		<title>Technology Brands Help Edge Out the Competition</title>
		<link>http://www.brandsalsa.com/branding/technology-brands-help-edge-out-the-competition/</link>
		<comments>http://www.brandsalsa.com/branding/technology-brands-help-edge-out-the-competition/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 12:05:44 +0000</pubDate>
		<dc:creator>Kristin Everidge</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Employees]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Verbal Branding]]></category>
		<category><![CDATA[Visual Branding]]></category>
		<category><![CDATA[Aceba]]></category>
		<category><![CDATA[Asics Chafe Free]]></category>
		<category><![CDATA[Asics Gel-Nimbus]]></category>
		<category><![CDATA[athletic brands]]></category>
		<category><![CDATA[Champion Double Dry]]></category>
		<category><![CDATA[New Balance]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Nike+Plus]]></category>
		<category><![CDATA[Respon-Tek]]></category>
		<category><![CDATA[running brands]]></category>
		<category><![CDATA[Saucony ProGrid]]></category>
		<category><![CDATA[sports brands]]></category>
		<category><![CDATA[Stabilicore]]></category>
		<category><![CDATA[technology brands]]></category>
		<category><![CDATA[Thorlo Roll top Socks with Thor-lon]]></category>
		<category><![CDATA[UnderArmor HeatGear]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=886</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. Addison Whitney has two new names and logos to add to its portfolio in the running world: StabilicoreTM, which is a technology brand for New Balance shoes, and Aceba, a Dry Lubricant used in Asics Chafe FreeTM products. For those who think that Nike is supreme when it comes to athletic footwear, runners will [...]]]></description>
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		<title>Infomercial Brands: Tempur-pedic</title>
		<link>http://www.brandsalsa.com/informercial/infomercial-brands-tempur-pedic/</link>
		<comments>http://www.brandsalsa.com/informercial/infomercial-brands-tempur-pedic/#comments</comments>
		<pubDate>Fri, 15 May 2009 12:00:28 +0000</pubDate>
		<dc:creator>Kristin Everidge</dc:creator>
				<category><![CDATA[Informercial]]></category>
		<category><![CDATA[infomercial]]></category>
		<category><![CDATA[Tempur-pedic bed]]></category>
		<category><![CDATA[tempurpedic]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=664</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. Ever been awake at 2:00 am surfing through the channels, hoping to find something to bore you into a deep slumber? Well I have, and I always seem to stumble across the infomercial for the Tempur-pedic® Sleep System, made famous by it’s ads promoting jumping on the bed with a full wine glass of [...]]]></description>
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		<title>For What It&#8217;s &#8216;sworth</title>
		<link>http://www.brandsalsa.com/uncategorized/for-what-its-sworth/</link>
		<comments>http://www.brandsalsa.com/uncategorized/for-what-its-sworth/#comments</comments>
		<pubDate>Mon, 11 May 2009 12:54:07 +0000</pubDate>
		<dc:creator>Kristin Everidge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ashley Hollingsworth]]></category>
		<category><![CDATA[Magnolia Plantation]]></category>
		<category><![CDATA[Ryan Hollingsworth]]></category>
		<category><![CDATA[wedding]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=640</guid>
		<description><![CDATA[Stand up, It&#8217;s time to shout, Come on ‘Sworth fans, Yell it out, Yell R – A – S! (ok, so our group insisted on doing a creative photo at the wedding… top right is what we came up with) Congratulations to Ryan and Ashley Hollingsworth, or the ‘Sworth’s as we like to call them, [...]]]></description>
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		<title>Dubbing the A-Dub Conference Rooms</title>
		<link>http://www.brandsalsa.com/behind_scenes/dubbing-the-a-dub-conference-rooms/</link>
		<comments>http://www.brandsalsa.com/behind_scenes/dubbing-the-a-dub-conference-rooms/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 12:05:32 +0000</pubDate>
		<dc:creator>Kristin Everidge</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Behind the scenes]]></category>
		<category><![CDATA[conference room]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[Creative Lounge]]></category>
		<category><![CDATA[office space]]></category>
		<category><![CDATA[The Studio]]></category>
		<category><![CDATA[work environment]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=290</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. White walls and miscellaneous storage items are not very inspiring or conducive of a creative working environment, so with the help of a few folks here at Addison Whitney, we have spiced up our conference rooms and given them names to reflect their purpose and design. The first room we tackled is now known [...]]]></description>
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		<item>
		<title>12 Toys of Christmas:  And a Partridge with a New Wii</title>
		<link>http://www.brandsalsa.com/12-posts-of-christmas/12-toys-of-christmas-top-toy-brands-then-and-now/</link>
		<comments>http://www.brandsalsa.com/12-posts-of-christmas/12-toys-of-christmas-top-toy-brands-then-and-now/#comments</comments>
		<pubDate>Thu, 25 Dec 2008 12:02:44 +0000</pubDate>
		<dc:creator>Kristin Everidge</dc:creator>
				<category><![CDATA[12 Posts of Christmas]]></category>
		<category><![CDATA[12 Days of Christmas]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[toys]]></category>
		<category><![CDATA[Wii]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=342</guid>
		<description><![CDATA[Seeing the cool, new toys hit the shelf this Christmas really made me want to be a kid again. I thought back to the toys of my day (being a child of the 80’s) and realized that there is not a lot of difference if you take away the heavy influence of technology. Check out [...]]]></description>
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		<title>12 Toys of Christmas: 5 Busty Barbies</title>
		<link>http://www.brandsalsa.com/12-posts-of-christmas/12-toys-of-christmas-5-busty-barbies/</link>
		<comments>http://www.brandsalsa.com/12-posts-of-christmas/12-toys-of-christmas-5-busty-barbies/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 12:08:07 +0000</pubDate>
		<dc:creator>Kristin Everidge</dc:creator>
				<category><![CDATA[12 Posts of Christmas]]></category>
		<category><![CDATA[12 Days of Christmas]]></category>
		<category><![CDATA[Barbie]]></category>
		<category><![CDATA[G.I. Joes]]></category>
		<category><![CDATA[Ken]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[The New York Toy Show]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=324</guid>
		<description><![CDATA[Imitated but never duplicated, Barbie is one of the most successful toys ever. Many of my Barbie® memories include my friends and I cutting her hair, searching for her high-heeled shoes and creating our own swimming pool in the bathroom sink. Barbie was certainly my favorite toy and I am sure many of you would [...]]]></description>
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		<title>The Design Intern’s Holiday Tradition: 2008</title>
		<link>http://www.brandsalsa.com/behind_scenes/the-design-intern%e2%80%99s-holiday-tradition-2008/</link>
		<comments>http://www.brandsalsa.com/behind_scenes/the-design-intern%e2%80%99s-holiday-tradition-2008/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 12:01:51 +0000</pubDate>
		<dc:creator>Kristin Everidge</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Behind the scenes]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[Casino Night]]></category>
		<category><![CDATA[design intern]]></category>
		<category><![CDATA[holiday party]]></category>
		<category><![CDATA[holiday tradition]]></category>
		<category><![CDATA[Nathan Lewis]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=311</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. Nathan Lewis, Design Intern &#8211; Fall 2008, Art Institute of Charlotte This year’s intern, Nathan Lewis from the Art Institute of Charlotte, created a Las Vegas inspired invite to convey this year’s “Casino Night” theme. The invite tells the story of how Santa loses everything “including his sleigh” by going all in at the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Design Intern’s Holiday Tradition:  2007</title>
		<link>http://www.brandsalsa.com/behind_scenes/the-design-intern%e2%80%99s-holiday-tradition-2007/</link>
		<comments>http://www.brandsalsa.com/behind_scenes/the-design-intern%e2%80%99s-holiday-tradition-2007/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 12:04:41 +0000</pubDate>
		<dc:creator>Kristin Everidge</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Behind the scenes]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[design intern]]></category>
		<category><![CDATA[holiday invite]]></category>
		<category><![CDATA[holiday party]]></category>
		<category><![CDATA[holiday tradition]]></category>
		<category><![CDATA[Lake Norman]]></category>
		<category><![CDATA[Laura Stokes]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=310</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. Laura Stokes, Design Intern &#8211; Fall 2007, UNC-Charlotte To switch things up a little for 2007, the planning committee decided to treat the Addison Whitney team to a night of sailing on Lake Norman. To capture the essence of the party, Laura illustrated a detailed holiday invite which featured a partridge sailing away on [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Design Intern&#8217;s Holiday Tradition:  2006</title>
		<link>http://www.brandsalsa.com/behind_scenes/the-design-interns-holiday-tradition-2006/</link>
		<comments>http://www.brandsalsa.com/behind_scenes/the-design-interns-holiday-tradition-2006/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 12:05:16 +0000</pubDate>
		<dc:creator>Kristin Everidge</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Behind the scenes]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[design intern]]></category>
		<category><![CDATA[gift box]]></category>
		<category><![CDATA[holiday invite]]></category>
		<category><![CDATA[holiday tradition]]></category>
		<category><![CDATA[origami]]></category>
		<category><![CDATA[Sandy Pawlowski]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=308</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. Sandy Pawlowski, Design Intern &#8211; Fall 2006, UNC-Charlotte Capitalizing on her origami folding experience, Sandy created a beautiful invite to resemble a gift box. Each invite contained a piece of chocolate as well as a separate card, which included directions to the party.]]></description>
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		<title>The Design Intern&#8217;s Holiday Tradition:  2005</title>
		<link>http://www.brandsalsa.com/behind_scenes/the-design-interns-holiday-tradition-2005/</link>
		<comments>http://www.brandsalsa.com/behind_scenes/the-design-interns-holiday-tradition-2005/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 12:06:31 +0000</pubDate>
		<dc:creator>Kristin Everidge</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Behind the scenes]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[design intern]]></category>
		<category><![CDATA[holiday invite]]></category>
		<category><![CDATA[holiday tradition]]></category>
		<category><![CDATA[Nick Irwin]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=309</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. Nick Irwin, Design Intern &#8211; Fall 2005, UNC-Charlotte In 2005, the Addison Whitney gang enjoyed a relaxing evening by a crackling fire at “The Cabin.” The invite this year highlighted the log cabin theme with an illustration of Rudolph landing on the roof of the cabin with the AW crew inside.]]></description>
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