Two weeks ago, we started a series on destination branding by looking at cities where we have offices worldwide (Charlotte, Munich, NYC, San Francisco, Seattle and Tokyo). A quick recap – Last year, more than one billion tourists travelled the world and five to six billion more were expected to have travelled within their […]
Continue ReadingBranding The Hunger Games
August 13, 2013
Branding the Hunger Games Harry Potter set the stage… The Twilight franchise built on Warner Bros.’ foundation… And now, it’s The Hunger Games’ time to shine. We’ve touched on movie branding in the past, but as Lionsgate ramps up to the premiere of the latest Hunger Games movie, its branding efforts are, in a word, […]
Continue ReadingDestination Branding: A Spotlight on Cities Around The World (Part Two)
August 08, 2013
On Tuesday, we started a series on destination branding by looking at Charlotte, Munich and New York. Let’s recap – Last year, more than one billion tourists travelled the world and five to six billion more were expected to have travelled within their own countries. With stats like that, a successful tourism brand could […]
Continue ReadingDestination Branding: A Spotlight on Cities Around The World
August 06, 2013
Confession: I absolutely love to travel. When I discover a new place and am able to soak in its secrets and beauty, something in me awakens. Because of this, I’ve always been drawn to travel and tourism branding/marketing/PR. Studying how destinations differentiate themselves fascinates me. 2012 was a milestone year for tourism – For […]
Continue ReadingVisual Branding 101: Terminology
July 23, 2013
Last month, we started a series of posts relating to branding terminology. Here’s the next installment in our series – this time, we’re defining visual branding terms we use most often. Area of Isolation/Clearspace/Clearance Area The required space around a logo to ensure proper readability and integrity Ascender The part of lowercase letters […]
Continue ReadingOn Target: New ‘Simply Balanced’ Brand
July 09, 2013
While wandering around Target this weekend, I stumbled across a shiny, new brand, ‘Simply Balanced.’ Intrigued by the clean packaging, I wondered out loud, “What is this? I haven’t seen this brand before.” A Target employee was working in the same aisle and gave me a quick history lesson- the cleaner, fresh brand was replacing […]
Continue ReadingBrand Strategy 101: Terminology
June 25, 2013
Brand Strategy 101: Terminology We’re starting a series of posts dedicated to terminology. Why? Well, because our clients always ask how we define or approach certain challenges. And it can be tough; especially because different branding firms define words in different ways. And, brand strategy terms seem to be the most puzzling and sometimes, overwhelming. […]
Continue ReadingBrands We Love: Chipotle
June 18, 2013
I. love. Chipotle. There, I said it. And no, I’m not referring to the pepper, but the mouth-wateringly delicious Mexican grill. The best part is, it goes beyond the food. I love the cheekiness of Chipotle’s brand, but the fact that it’s mixed with a “Food With Integrity” mission, I have become the most […]
Continue ReadingThe Latest Apple Buzz
June 11, 2013
WWDC. Worldwide Developers Conference. Why in the world would I care about a developer’s conference if I’m not a developer? Well, did I mention that it’s Apple’s Worldwide Developers Conference? And that the keynote address was yesterday? And they unveiled yet another major operating system improvement (among other things)? Okay, I’ve […]
Continue ReadingNetflix vs. Hulu vs. Amazon- A Streaming Showdown
June 06, 2013
Remember when you were limited to watching what was live on television? And the most you could record was on your VCR? Forget on-demand; you had to be home at a certain time if you wanted to catch a favorite show. Renting movies meant driving to your local Blockbuster or Hollywood Video, and even then, […]
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