March 06, 2015

AW Capabilities Month Visual Branding Week in Review

Welcome to Addison Whitney Capabilities Month!

Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels.

This week, we focused on Visual Branding, which encompasses the visual aspects of your branding portfolio. In this special edition of the AW Rewind, we will take a look back at the visual branding-focused brand salsa posts from this week!

 What is Visual Branding?

But what is Visual Branding? What does it mean to you? For all of us at Addison Whitney, it’s much more than just pretty pictures.OfficeImages_32

You only get one first impression; what is yours worth to you? A strong visual identity sets the tone for your brand, and at Addison Whitney, we specialize in understanding the impact and implications that design has on your business. Read more…

AW Capabilities Month Case Study Wednesday: Darden Restaurants

As one of the leading global branding firms, Addison Whitney is behind some of the world’s strongest and most iconic brands. We’re proud of the work we do for all of our clients and love sharing our stories, especially our visual branding experience. That’s why this week’s “Case Study Wednesday”, where we highlight one of our amazing clients and the work we have done with them, will focus on our visual branding work!

Our case study this week highlights Addison Whitney’s work with Darden Restaurants. Addison Whitney has had the privilege of an ongoing relationship with Darden Restaurants, owner of the Olive Garden Italian Restaurant and Bahama Breeze chains. Read More…

 When is the Right Time to Change Your Logo?

When is the right time to change your logo? Or, should the question be, is there always a “right” time?OfficeImages_15

When it comes to branding, the visual aspect is crucial to success. It is the first thing that is seen, and as consumers and audience members to a brand message, a successful visual branding product can propel a brand to success. When a visual brand is successful, it acts as a foundation for the complete brand package. Read More…

 Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – TwitterFacebookLinkedIn and Google+.

 Want to get exposed to real projects and attain real-life knowledge and skills vital for success in visual branding? Click here for information about interning with the Addison Whitney visual branding team!



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