AW Global Office Spotlight: Charlotte
Addison Whitney is a global branding firm that is part of a large network of companies providing clinical, commercial and consulting services in various industries around the world. Our global reach gives us the experience needed to develop strong brands, regardless of geography. Our presence around the world comes in the form five of our global offices – Charlotte, Seattle, London, Tokyo, and Munich. All this month, we will be shining the spotlight on these offices, showing you what makes them unique and some of the great people and work that make up each of these locations!
Today, we will be taking a look at Addison Whitney’s global headquarters in Charlotte, North Carolina!
Addison Whitney was founded in 1991 in Charlotte, and the city has housed its global headquarters ever since. Three years ago in order to accommodate the growth of the company, Addison Whitney moved into a brand new office space in the fast-growing Ballantyne neighborhood, where it is surrounded by a number of prominent companies and a budding talent base from which it has drawn to make up the employees in the office.
The Charlotte office is the home to employees across all of Addison Whitney’s capabilities, from verbal and visual branding to brand strategy and market research teams providing great work from the office. For Addison Whitney’s entire history, the Charlotte office has housed its largest creative and business development force, and that success starts with the office space itself.
Having all of that creative power under one roof allows for the Addison Whitney teams to collaborate and brainstorm with other coworkers, organizing activities such as when they solicit ideas from the entire office to help kick start a creative process, or when certain employees assist in deciding between various creative options.
Spaces all around the office are testaments to Addison Whitney’s past work, its creative culture, and to the city it calls home. A pair of conference rooms are named after landmarks in Charlotte which Addison Whitney helped name, others reference some unique places and things in the city that are popular with AWers, such as the Speedway (named for the world famous Charlotte Motor Speedway, the “home stadium” for NASCAR) and the Lynx, which is Charlotte’s light rail system, and one room is a nod to Addison Whitney’s history, sharing a name with the road on which their previous office was located.
“When you walk into our office, you get a sense right away the type of company we are, and the type of creative brilliance that exists within,” says Lizzy Guterma, Addison Whitney’s Director of Marketing who was with the company when they made the move to the new space. “Not only does it help with our work, but it also makes it easy to get to talk and interact with your coworkers, instead of staring at the same four walls all day.”
The open floorplan and numerous areas dedicated for collaboration bring those in the office into an ideal creative space. It’s not uncommon to have team members collaborating on a project from their desks, or to see impromptu meetings being held without needing to find a conference room. This is not a coincidence, as the Addison Whitney team was able to help design the layout of the office when they moved, and cater the space to fit their needs.
Stay tuned next week when we shine the spotlight on our New York City office!
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.