July 01, 2015

AW Global Office Spotlight: Munich

Addison Whitney is a global branding firm that is part of a large network of companies providing clinical, commercial and consulting services in various industries around the world. Our global reach gives us the experience needed to develop strong brands, regardless of geography. Our presence around the world comes in the form of our global offices – Charlotte, New York City, Seattle, London, Tokyo, and Munich. All this month, we will be shining the spotlight on these offices, showing you what makes them unique and some of the great people and work that make up each of these locations!

Today, we will be taking a look at Addison Whitney’s Munich office!

When Addison Whitney took its first steps outside of the United States and made the decision to establish the company’s inaugural global office, it arrived at one of Europe’s top cities – Munich.

Munich gave the company another touch point in an area that sits at the intersection of many European home bases of companies. It is also a city that boasts an up-and-coming business reputation, seeing major brands find homes in Germany and the surrounding countries.

Addison Whitney opened its Munich office in 2008 as the company’s first global foothold, and since then has found a strong pipeline for its work on the continent. In addition to its standing as a powerhouse business hub, Munich is an easy trip to many of Europe’s key markets, allowing the AW team quick and efficient travel options to meet with clients (Munich airport is Europe’s top-ranked airport and third in the world – World Airport Awards 2014).

“Since our opening, we noticed a high demand for a branding firm like AW throughout Europe,” says Sascha-Marcel Poschet, Director Europe. “Our strategic approach and focus on building long-lasting relationships have been a great fit for many clients.”

Munich also hosts about 40 trade fairs and multiple key conferences (e.g. BIO-Europe 2015, a leading pharmaceutical industry event). With Addison Whitney’s location in the city, setting up meetings within and around these events is an efficient way to meet our clients and stay up to date on industry trends.

AW has the ability to serve a wide range of clients, including healthcare (Pharma, Biotech & Medical), industrial, FMCG and technology.

AW’s offices are located within the German hub for inVentiv Health, Addison Whitney’s parent company. This conveniently allows for collaboration with other brands within the inVentiv family, allowing Addison Whitney to assist in providing extensive and comprehensive services to clients.mu_engl450

But it’s not all work and no play for the residents of Germany’s third-largest city. Boasting one of Europe’s biggest city parks (larger than London’s Hyde Park and New York’s Central Park), the “Englischer Garten” gives visitors plenty of open space and a number of architectural wonders within its boundaries.

For those looking to stay indoors, a visit to “Deutsches Museum”, the world’s largest museum of science and technology, is a must. Drawing over 1.5 million visitors a year to its 50 exhibition areas, the museum adds to Munich’s diverse and thriving educational scene.

“All clients who are visiting us in Munich for the first time are touched by the special vibe & “Gemütlichkeit” (coziness) of our town,” adds Poschet.

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 Addison Whitney is a global branding firm with a passion for building strong brands. 

To learn more about Addison Whitney, visit our website at, or contact us here.

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