AW in Review: Addison Whitney Brand Salsa Recap – 6.12.15

AW in Review:

Addison Whitney Brand Salsa Recap – 6.12.15

Welcome to another edition of “AW in Review“, our roundup of our latest brand salsa and Addison Whitney news and posts!

Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+

Addison Whitney to Host Three-Part Webinar Series

Addison Whitney, a global branding firm who has developed some of the world’s leading brands, will be hosting a three-part webinar series in June titled, “Three Questions You Should be Asking About Your Brand Portfolio.”

During the three-part series, members of Addison Whitney’s Brand Strategy team will focus on the different ways companies should be thinking about their brand portfolio. Through strategic plan discussions and real-life examples the following topics will be explored: June 11 – Recognizing All of Your Brands – Are You Getting Credit For All of the Brands in Your Portfolio? June 18 – Organizing Your Portfolio – Are Your Brands Working For You In All Their Capacity? June 25 – Identifying the Opportunities in Your Portfolio – Are You Capitalizing on Every Potential Business Opportunity Your Portfolio Provides? Read more…

Making a Strong First Impression: 5 Benefits of Clinical Trial Branding

It has been said that you never get a second chance to make a first impression. For many new assets the clinical trial stage of development is that first impression – the initial interaction it will have with those who will impact its future both from research and consumer perspectives.

With a strong brand in place prior to making this first impression, brands can ensure they will be moving forward following a positive first impression and giving a product a better chance to develop a positive brand image. Here are five benefits to clinical trial branding. Read More…

AW Global Office Spotlight: Charlotte

Addison Whitney was founded in 1991 in Charlotte, and the city has housed its global headquarters ever since. Three years ago in order to accommodate the growth of the company, Addison Whitney moved into a brand new office space in the fast-growing Ballantyne neighborhood, where it is surrounded by a number of prominent companies and a budding talent base from which it has drawn to make up the employees in the office.

The Charlotte office is the home to employees across all of Addison Whitney’s capabilities, from verbal and visual branding to brand strategy and market research teams providing great work from the office.  Read more…

AW Global Office Spotlight: New York City

Addison Whitney New York is located in the Meatpacking District of Manhattan, sitting across the street from the world-famous Chelsea Market. Addison Whitney shares some of the space with a few of its fellow inVentiv Health brands, Addison Whitney New York City Officesuch as Chamberlin Public Relations, inVentiv Medial Communications and inVentiv Health PR.

One of the most up-and-coming areas of New York, the Meatpacking District owes its name to the meat distribution companies that once dominated the area years ago. While some meatpacking houses still exist, nowadays the century old cobblestone streets are now lined with trendy restaurants, swanky hotels, posh night clubs and high end clothing boutiques. Read More…