AW Rewind: The Addison Whitney Week in Review – 12.27.14
AW Rewind:
The Addison Whitney
Week in Review – 12.27.14
Welcome to the final 2014 edition of “AW in Review“, our weekly roundup of our latest brandsalsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+
3 Brands Poised for Success in 2015
Every brand wants to go into a new year with momentum, knowing their brand has the strength to make it the best year possible, but some have a brand strategy that is better suited to succeed than others.
Here are three brands who, through their actions in 2014 and the potential they show as the new year approaches, we feel have best set themselves up to be some the best in 2015. Read more…
Brands We Loved in 2014
Welcome to Brands We Love Week! All week, we revealed what brands were the favorite this year for the people of Addison Whitney, and invited our readers to tell us who you loved in 2014, using the hashtag #BrandsWeLove.
We had some outstanding brands featured from our AW Brand Fanatics! Read more…
Addison Whitney Takes Part in Operation Christmas Child 2014
On December 10, a group of Addison Whitney employees volunteered their time at the Charlotte location for Operation Christmas Child, where they sorted, inspected, packed and helped ship thousands of shoe boxes that will be sent to children in need around the world.
In addition, the Charlotte office of Addison Whitney collected donations and put together full boxes of their own to contribute to the efforts of Operation Christmas Child. Read more…
Case Study Wednesday: Cadillac
Cadillac approached Addison Whitney to create the brand name for their new sport utility vehicle.
A market characterized by a proliferation of rugged sport utility vehicles and the recent introduction of “luxury trucks” by Lincoln anEscalade Exteriord Mercedes forced Cadillac to take a different approach. Instead of trying to stand out in a crowded industry, Cadillac decided to redefine the market with its first sport luxury vehicle. Read more…
Flashback Friday: Back the Buzz
It’s remarkable how sports can bring people together. People from all walks of life find community in sporting events and teams. What becomes even more fascinating is when a team evolves because of its fans and the resulting atmosphere is utterly electric.
What does this have to do with branding? Well, Charlotte, North Carolina has an NBA team – the Bobcats – and they’re going back to their roots. Last week, Bobcats’ owner Michael Jordan announced the NBA franchise’s decision to return to its original name, The Charlotte Hornets. Read more…