April 30, 2010

Bar Call

Belve? Stones? The Shack?
Here’s an interesting article on the benefits and pitfalls of developing and marketing your own brand’s bar call.

What’s in a Nickname? In Spirits World, an Implied Relationship

What do you think? Should brands develop their own nicknames or leave it to consumers? And, what are some memorable brand nicknames that you like or dislike?

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