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	<title> &#187; Automotive</title>
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		<title> &#187; Automotive</title>
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		<title>Product Naming Spotlight:  The Transition</title>
		<link>http://www.brandsalsa.com/branding/product-naming-spotlight-the-transition/</link>
		<comments>http://www.brandsalsa.com/branding/product-naming-spotlight-the-transition/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 16:13:59 +0000</pubDate>
		<dc:creator>Paula Weigel</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Visual Branding]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5523</guid>
		<description><![CDATA[It&#8217;s a bird &#8230; it&#8217;s a plane &#8230; it&#8217;s a car. Actually, it&#8217;s two out of three: a plane that transitions into a road-use vehicle. Hence the name: The Transition. For pilots, simply land at the airport, fold your wings up and drive home. I appreciate the simplicity of the name selected by the manufacturer, [...]]]></description>
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		<title>Made in Detroit</title>
		<link>http://www.brandsalsa.com/branding/made-in-detroit/</link>
		<comments>http://www.brandsalsa.com/branding/made-in-detroit/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 13:42:50 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Trademark]]></category>
		<category><![CDATA[Chrysler sues over trademark]]></category>
		<category><![CDATA[Chrysler sues Pure Detroit]]></category>
		<category><![CDATA[Imported from Detroit]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=4026</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. An article in Thursday’s (3/17, 2011) Wall Street Journal by Jeff Bennett, said Chrysler Group filed suit Tuesday to keep a local group from using “Imported from Detroit” on clothing. They want to stop Moda Group LLC from selling T-shirts and other clothing “branded with the words: Imported From Detroit” in their Pure Detroit [...]]]></description>
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		<title>A Plethora of Product Placement</title>
		<link>http://www.brandsalsa.com/branding/a-plethora-of-product-placement/</link>
		<comments>http://www.brandsalsa.com/branding/a-plethora-of-product-placement/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 11:23:16 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Beverages]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=3084</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. Did you know that Rock Hudson&#8217;s character in the 1964 movie Man&#8217;s Favorite Sport worked at Abercrombie &#38; Fitch? Did you even know that A&#38;F has been around since 1964?! Well, I didn&#8217;t and was surprised to research that it was founded in 1892. But I digress. I&#8217;m talking about product placement. Or &#8220;brand [...]]]></description>
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		<title>Brand Survival</title>
		<link>http://www.brandsalsa.com/brand_strategy/brand-survival/</link>
		<comments>http://www.brandsalsa.com/brand_strategy/brand-survival/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 12:30:28 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[car safety]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[toyota recall]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=2833</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. We’ve all heard about the hundreds of Toyota cars that have been recalled due to sticking accelerators and the pedal entrapment issues (or the &#8220;big boo boo&#8221;). While Toyota has to gone to great measures to fix these issues, an even bigger question remains. Will the Toyota brand survive this tremendous hit and how [...]]]></description>
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		<title>Go Forth and Add!</title>
		<link>http://www.brandsalsa.com/branding/go-forth-and-add/</link>
		<comments>http://www.brandsalsa.com/branding/go-forth-and-add/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 12:14:56 +0000</pubDate>
		<dc:creator>Jenna Wise</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Beverages]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Drinks]]></category>
		<category><![CDATA[Hispanic]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[America]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[Nova]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Spanish]]></category>
		<category><![CDATA[Sumo]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=2760</guid>
		<description><![CDATA[As we have learned from the Chevy Nova, it is important to perform an accurate linguistic screen in all markets where you intend to launch your product. As you may have heard, the Nova was not such a big hit with Spanish-speakers. Translated literally, its name means “star” but when spoken it sounds like “no [...]]]></description>
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		<title>And the Oscar Goes to&#8230;</title>
		<link>http://www.brandsalsa.com/uncategorized/and-the-oscar-goes-to/</link>
		<comments>http://www.brandsalsa.com/uncategorized/and-the-oscar-goes-to/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 17:50:26 +0000</pubDate>
		<dc:creator>Betsy Lard</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=2621</guid>
		<description><![CDATA[Watching the Academy Awards last night, you may have noticed something missing&#8230;from the Hyundai commercials. Jeff Bridges, now an Academy Award winner, normally provides the voice behind the commercials; but Hyundai pulled him after he was nominated for the best actor award in Crazy Heart. Stand-ins (or voice-ins) for Jeff Bridges, included Catherine Keener, Kim [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Daddy, May I Borrow Some Money to Buy a New Car?</title>
		<link>http://www.brandsalsa.com/branding/daddy-may-i-borrow-some-money-to-buy-a-new-car/</link>
		<comments>http://www.brandsalsa.com/branding/daddy-may-i-borrow-some-money-to-buy-a-new-car/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 14:02:21 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[early branding]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Office Depot]]></category>
		<category><![CDATA[Scion]]></category>
		<category><![CDATA[Staples]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Whyville.net]]></category>
		<category><![CDATA[youth marketing]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=1568</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. With so many brands cluttering the marketplace, it can be difficult to stand out. Many marketers have realized that it is much more beneficial to talk to consumers before brand loyalties have formed. It is easier to help form a brand loyalty with a product from scratch rather than try to convert an already [...]]]></description>
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		<item>
		<title>Forget the Whales, Save Saturn</title>
		<link>http://www.brandsalsa.com/branding/forget-the-whales-save-saturn/</link>
		<comments>http://www.brandsalsa.com/branding/forget-the-whales-save-saturn/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 12:17:08 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Saturn]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=732</guid>
		<description><![CDATA[Do you remember your first car? I’m sure you remember when you first got it—how liberating it felt to hold the keys to your very own car. My first car arrived as a Christmas present from my generous grandparents. It was the perfect car. Shiny, clean, fast, fun. It was a 1996 Saturn, and man, [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/branding/forget-the-whales-save-saturn/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding Social Responsibility</title>
		<link>http://www.brandsalsa.com/brand_strategy/branding-social-responsibility/</link>
		<comments>http://www.brandsalsa.com/brand_strategy/branding-social-responsibility/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 12:00:58 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Interesting]]></category>
		<category><![CDATA[altruism]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[creative capitalism]]></category>
		<category><![CDATA[CVS]]></category>
		<category><![CDATA[CVS/Samaritan]]></category>
		<category><![CDATA[non-profits]]></category>
		<category><![CDATA[pro-social programs]]></category>
		<category><![CDATA[social responsibility]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=444</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. On the way to work one morning I saw a large white van parked on the side of the highway assisting a stalled, sad car. As I drove by I read on the side of the van in big red letters, “CVS/Samaritan.” Having never heard of this I was eager to investigate what kind [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Spinning your wheels for the right name</title>
		<link>http://www.brandsalsa.com/branding/spinning-your-wheels-for-the-right-name/</link>
		<comments>http://www.brandsalsa.com/branding/spinning-your-wheels-for-the-right-name/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 12:21:38 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Verbal Branding]]></category>
		<category><![CDATA[car naming]]></category>
		<category><![CDATA[Edsel]]></category>
		<category><![CDATA[Ford Motor Company]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=127</guid>
		<description><![CDATA[It was the mid 1950s and the Ford Motor Company had a new mid-level car to name. They spared no expense, hiring an ad agency to produce over 6 thousand name possibilities, and engaging poet Marianne Moore to create several more. But the developers of the car simply could not agree, and after all outside [...]]]></description>
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