Spinning your wheels for the right name

July 28, 2008

It was the mid 1950s and the Ford Motor Company had a new mid-level car to name. They spared no expense, hiring an ad agency to produce over 6 thousand name possibilities, and engaging poet Marianne Moore to create several more. But the developers of the car simply could not agree, and after all outside […]

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Big Oil Branding

June 22, 2008

…………………………………………………………………………………………………………………………………………………. With gas prices at a record high, it was surprising to hear that consumers are marking their gas purchase decisions based upon product performance rather than price. I thought I was alone in being brand loyal, but I am glad to hear that is not the case. According to research by the NPD Group, […]

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