The entire Addison Whitney team would like to welcome Emmerson Rose Everidge to our family. As our newest “designer-in-training”, Emmerson will learn from the best, our very own Kristin Everidge, Manager of Visual Branding. Baby E was born April 28th at 7:53am, weighing 8lbs, 10oz and 20 1/4″ long. Congratulations Kristin and Brannon. We are […]
Continue ReadingNervously Naming our Newborns
June 30, 2010
Sad, but true. According to the Wall Street Journal, sociologists and name researchers are seeing unprecedented levels of anxiety among parents trying to choose names for their children. While once a reflection of family tradition or cultural values, a child’s name has now become a symbol of individual taste. The pressure is on! Knowing the […]
Continue ReadingJorts, Jeggings and Now… Jiapers?
May 21, 2010
…………………………………………………………………………………………………………………………………………………. So we’ve seen all jorts (jeans + shorts) and jeggings (jeans + leggings) but a jiaper?!? Jeepers! Must we subject our little ones to American’s obsession with denim by putting them in a diaper disguised as a jean brief? According to Huggies (and 4 enthusiastic mothers’ reviews on target.com) we should. Would you dress […]
Continue ReadingWelcome back Elizabeth!
June 08, 2009
…………………………………………………………………………………………………………………………………. Just in case you’ve been under a rock for the past few months, on April 6th Zoey Elizabeth McGaha arrived a healthy 17.5 inches long and 6 lbs 9 oz. Congratulations Elizabeth! We are so happy for you and look forward to hearing all of your baby-mama stories. Plus I’m sure you’ll have plenty […]
Continue ReadingNew Extension in the Weigel Family
March 23, 2009
…………………………………………………………………………………………………………………………………………………. Welcome back Paula. In case you missed out on the amazing news, on January 21st at approximately 7:48 in the morning, the Weigel Family introduced a new brand extension to their family. Paula Weigel, a mastermind of the naming universe, performed a complete SWOT analysis of the current marketplace and after much deliberation decided […]
Continue ReadingBaby Names
September 22, 2008
Forget the book of 1,000 baby names. Try consulting a calendar, the produce section at the grocery store or a list of inspirational words instead. If the names of Hollywood babies are any indication, non-traditional baby naming is becoming the new norm. Even if the majority of people aren’t going quite so far as to […]
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