Package Makeover

August 27, 2009

…………………………………………………………………………………………………………………………………………………. Next time you’re walking down the drink aisle at the grocery store take a look at the amazing selection of shapes and sizes that the carbonated soft drink industry offers its consumers. What’s that? You can hardly tell the difference from brand’s bottle to the next? Oh . . . that’s because there’s really […]

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Can a tea brand ‘end bitterness?’

January 14, 2009

…………………………………………………………………………………………………………………………………………………. I grew up drinking Luzianne tea on my front porch. We served it at every family picnic and it was a staple within our refrigerator. The Luzianne brand epitomized “sweet tea,” and was considered the standard southern beverage. The company’s recent new product line is “Luzianne Coffee,” with a clever campaign to “end bitterness.” […]

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