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	<title> &#187; Brand Strategy</title>
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		<title>Am I overreacting?</title>
		<link>http://www.brandsalsa.com/branding/am-i-overreacting/</link>
		<comments>http://www.brandsalsa.com/branding/am-i-overreacting/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 14:32:38 +0000</pubDate>
		<dc:creator>Andrew Vollmer</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Verbal Branding]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5764</guid>
		<description><![CDATA[We&#8217;ve all been through it before. We come across a personal issue, over-analyze the situation, and then respond with an unnecessary reaction (whoops&#8230;). Well, the same thing can happen to brands. We call it, over-branding. And it happens to the best of us&#8230; Over-branding Over-branding often occurs when a company recognizes an issue, tries to resolve [...]]]></description>
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		<title>Top Three Tips for Internal Branding</title>
		<link>http://www.brandsalsa.com/branding/top-three-tips-for-internal-branding/</link>
		<comments>http://www.brandsalsa.com/branding/top-three-tips-for-internal-branding/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 14:53:39 +0000</pubDate>
		<dc:creator>Beth Anne</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[Industrial]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand implementation]]></category>
		<category><![CDATA[brand socialization]]></category>
		<category><![CDATA[employee branding]]></category>
		<category><![CDATA[internal branding]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5699</guid>
		<description><![CDATA[One of the keys to building a successful brand externally is to build your brand internally. Not only do your employees live and breathe the brand each day, but they are the ones communicating it to your current and future customers. So how do you develop a successful internal branding campaign? Here are a few [...]]]></description>
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		<title>World Expo: Nation Branding</title>
		<link>http://www.brandsalsa.com/uncategorized/world-expo-nation-branding/</link>
		<comments>http://www.brandsalsa.com/uncategorized/world-expo-nation-branding/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 18:32:08 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Contests]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5552</guid>
		<description><![CDATA[To add to the previous blog post about nation branding, countries seem to be very interested in their reputations. They are making strides to manage their appearance in a globalized world. Countries realize that their reputation not only affects their tourism business, but also their economic stance in the marketplace. And where do countries go [...]]]></description>
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		<title>The Good, The Bad &amp; The Bizarre of Brand Extensions</title>
		<link>http://www.brandsalsa.com/branding/the-good-the-bad-the-bizarre-of-brand-extensions/</link>
		<comments>http://www.brandsalsa.com/branding/the-good-the-bad-the-bizarre-of-brand-extensions/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 18:52:27 +0000</pubDate>
		<dc:creator>Lizzy Guterma</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Market Research]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5491</guid>
		<description><![CDATA[Once upon a time Coca-Cola had only soft drinks, Burger King only had burgers, and Nokia had rubber boots… Yes, you read that correctly. The same Nokia that has been a telecommunications company and long time mobile phone manufacturer started out as an industrial conglomerate that produced galoshes and other rubber products. Other than having [...]]]></description>
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		<title>How Social Media Can Help Branding</title>
		<link>http://www.brandsalsa.com/branding/how-social-media-can-help-branding-2/</link>
		<comments>http://www.brandsalsa.com/branding/how-social-media-can-help-branding-2/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 15:15:07 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5313</guid>
		<description><![CDATA[Social media is a great way to help promote a brand because of convenience and connection. Social networks are unlike other marketing platforms because they offer brands an easy access to target audiences, and the ability to maintain online relationships. An online brand profile allows a company to introduce its brand identity, and make the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Avoid the Noid, Round Two</title>
		<link>http://www.brandsalsa.com/branding/avoid-the-noid-round-two/</link>
		<comments>http://www.brandsalsa.com/branding/avoid-the-noid-round-two/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 13:58:33 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5293</guid>
		<description><![CDATA[Mascots are generally likeable characters. Familiar faces like Tony the Tiger and Ronald McDonald often hold a nostalgically happy place in the memories of most Americans. But let&#8217;s be honest – who ever really liked the Noid? Domino&#8217;s Pizza&#8217;s short-lived, floppy-eared mascot is making a present-day comeback after a retirement that&#8217;s lasted for 23 years. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Sibling rivalry: iPods vs. iPhones</title>
		<link>http://www.brandsalsa.com/brand_strategy/sibling-rivalry-ipods-vs-iphones/</link>
		<comments>http://www.brandsalsa.com/brand_strategy/sibling-rivalry-ipods-vs-iphones/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 15:25:24 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5258</guid>
		<description><![CDATA[My mother is obsessed with her iPhone. While she taps away on her touchscreen all day, she asks me why I don’t trade in my &#8220;clearly less superior&#8221; iPod nano (5th generation) for Apple&#8217;s newer flagship device. My typical response is that my iPod is my music device and nothing more, and that&#8217;s the way [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Angry Birds</title>
		<link>http://www.brandsalsa.com/branding/the-future-of-angry-birds/</link>
		<comments>http://www.brandsalsa.com/branding/the-future-of-angry-birds/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 13:05:48 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5138</guid>
		<description><![CDATA[I told myself I wouldn’t get addicted to Angry Birds. But as soon as I demolished those squealing, snorting little pig targets, I knew I was hooked. I&#8217;m not alone in my obsession; there are over 100 million users who play Angry Birds monthly. The game clearly has a loyal following, and has become a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google+: social networking suicide?</title>
		<link>http://www.brandsalsa.com/branding/google-social-networking-suicide/</link>
		<comments>http://www.brandsalsa.com/branding/google-social-networking-suicide/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 13:23:59 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5036</guid>
		<description><![CDATA[Google is a big part of many people&#8217;s daily Internet routines. They check their e-mails on Gmail, find directions on Google Maps, and use its namesake search engine multiple times a day. But there is one digital arena that Google has failed to succeed in, and that is social networking. After Google&#8217;s 2010 flop with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fast-Food, Version 2.0</title>
		<link>http://www.brandsalsa.com/branding/fast-food-version-2-0/</link>
		<comments>http://www.brandsalsa.com/branding/fast-food-version-2-0/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 13:49:12 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Food]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=4931</guid>
		<description><![CDATA[Places like McDonald&#8217;s and Burger King are generally considered classic fast-food giants. The die-hard Big Mac or Whopper fans will always keep them in business, but a new slew of pseudo-fast-food restaurants are giving them a run for their money – even forcing them to reconsider their branding strategies. These days, Panera Bread has free [...]]]></description>
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