One of the keys to building a successful brand externally is to build your brand internally. Not only do your employees live and breathe the brand each day, but they are the ones communicating it to your current and future customers. So how do you develop a successful internal branding campaign? Here are a few […]
Continue ReadingWhat’s in an Arch?
…McDonald’s Golden Arch of course! This familiar logo was designed in 1953 when Richard and Maurice McDonald built their first franchised outlet. It was originally used to symbolize the “M” for McDonald’s, but how little did we know that this simple Golden Arch would evolve into something much more. What do you think of when […]
Continue ReadingHere’s to Steve
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t […]
Continue ReadingSibling rivalry: iPods vs. iPhones
My mother is obsessed with her iPhone. While she taps away on her touchscreen all day, she asks me why I don’t trade in my “clearly less superior” iPod nano (5th generation) for Apple’s newer flagship device. My typical response is that my iPod is my music device and nothing more, and that’s the way […]
Continue ReadingMore than Just Java: Starbucks Follow-Up
From new sizes to a new logo, the Starbucks brand has seen many changes in the last year. Following the introduction of wine and beer to its menu options, Starbucks has also extended its food offerings. Starbucks is introducing a line of “ bistro boxes,” in snack and entree sizes, priced from $4.95 to $6.95 […]
Continue ReadingCracking the Code on Package Design
From color scheme to font, companies place great importance on compelling package design for their brands. Now, one of the most overlooked parts of a package—the barcode—is getting an artful makeover. Consumers are influenced by the entire experience of a product. That experience begins with packaging. A package is more than just a container. It […]
Continue ReadingTobacco Gets Graphic
If you plan to purchase cigarette packs after September 2012 you may be surprised, or even disturbed by what you see. The Food and Drug Administration is requiring graphic warning labels with images ranging from a man exhaling smoke through a tracheotomy hole in his neck to a diseased lung to be placed prominently on […]
Continue ReadingTo Infinity, and Beyond… Your Average Branding
It’s been almost a year since virtually every college kid wept openly at the conclusion of Toy Story 3 (myself included – I have no shame here). However, Disney doesn’t plan on letting you forget Toy Story 3 anytime soon, because the loveable gang of toys is making a comeback — on the big screen. […]
Continue ReadingPolaroid gone Gaga!
Looks like Polaroid has been re-branded by none other than Lady Gaga. The pop-culture icon has a new vision for Polaroid—literally. Since January 2010, the Fame Monster has taken on the role as creative director for Polaroid, designing and branding their latest round of camera products. There is still Polaroid brand equity for Gaga to […]
Continue ReadingBroadway, Rebranded
What’s the first thing you think of when you hear the word “Broadway”? New York City, musicals, The Phantom of the Opera, theater, and Fred Astaire might come to mind. These associations most likely exist because of the way in which Broadway has traditionally been branded for years – as expensive, prestigious entertainment. Lately, as […]
Continue Reading