<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
xmlns:rawvoice="http://www.rawvoice.com/rawvoiceRssModule/"
>

<channel>
	<title> &#187; Design</title>
	<atom:link href="http://www.brandsalsa.com/category/design/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.brandsalsa.com</link>
	<description></description>
	<lastBuildDate>Wed, 01 Feb 2012 14:20:57 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
<!-- podcast_generator="Blubrry PowerPress/2.0.3" -->
	<itunes:summary></itunes:summary>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://www.brandsalsa.com/wp-content/plugins/powerpress/itunes_default.jpg" />
	<itunes:subtitle></itunes:subtitle>
	<image>
		<title> &#187; Design</title>
		<url>http://www.brandsalsa.com/wp-content/plugins/powerpress/rss_default.jpg</url>
		<link>http://www.brandsalsa.com/category/design/</link>
	</image>
		<item>
		<title>Nice Package: 5 Tips for a Great Package Design</title>
		<link>http://www.brandsalsa.com/uncategorized/nice-package-5-tips-for-a-great-package-design/</link>
		<comments>http://www.brandsalsa.com/uncategorized/nice-package-5-tips-for-a-great-package-design/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 12:58:49 +0000</pubDate>
		<dc:creator>Lizzy Guterma</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visual Branding]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5373</guid>
		<description><![CDATA[As &#8220;the hot dog wars&#8221; battle on between Sara Lee Corporation and Kraft Food Inc. in a Chicago courtroom over misleading package designs, I think it&#8217;s time to take a deeper look into packaging and why it is important enough for these two companies to battle it out in court. While a brand must employ [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/uncategorized/nice-package-5-tips-for-a-great-package-design/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cracking the Code on Package Design</title>
		<link>http://www.brandsalsa.com/consumer/cracking-the-code-on-package-design/</link>
		<comments>http://www.brandsalsa.com/consumer/cracking-the-code-on-package-design/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 17:44:55 +0000</pubDate>
		<dc:creator>Sara Abadi</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5061</guid>
		<description><![CDATA[From color scheme to font, companies place great importance on compelling package design for their brands. Now, one of the most overlooked parts of a package—the barcode—is getting an artful makeover. Consumers are influenced by the entire experience of a product. That experience begins with packaging. A package is more than just a container. It [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/consumer/cracking-the-code-on-package-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fast-Food, Version 2.0</title>
		<link>http://www.brandsalsa.com/branding/fast-food-version-2-0/</link>
		<comments>http://www.brandsalsa.com/branding/fast-food-version-2-0/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 13:49:12 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Food]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=4931</guid>
		<description><![CDATA[Places like McDonald&#8217;s and Burger King are generally considered classic fast-food giants. The die-hard Big Mac or Whopper fans will always keep them in business, but a new slew of pseudo-fast-food restaurants are giving them a run for their money – even forcing them to reconsider their branding strategies. These days, Panera Bread has free [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/branding/fast-food-version-2-0/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Polaroid gone Gaga!</title>
		<link>http://www.brandsalsa.com/technology/polaroid-gone-gaga/</link>
		<comments>http://www.brandsalsa.com/technology/polaroid-gone-gaga/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 14:37:49 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=4835</guid>
		<description><![CDATA[Looks like Polaroid has been re-branded by none other than Lady Gaga. The pop-culture icon has a new vision for Polaroid—literally. Since January 2010, the Fame Monster has taken on the role as creative director for Polaroid, designing and branding their latest round of camera products. There is still Polaroid brand equity for Gaga to [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/technology/polaroid-gone-gaga/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy Birthday Apple Stores!</title>
		<link>http://www.brandsalsa.com/branding/happy-birthday-apple-stores/</link>
		<comments>http://www.brandsalsa.com/branding/happy-birthday-apple-stores/#comments</comments>
		<pubDate>Thu, 19 May 2011 15:35:32 +0000</pubDate>
		<dc:creator>Lizzy Guterma</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=4637</guid>
		<description><![CDATA[A lot has changed since 2001. Back in yesteryear Mark Zuckerberg was not a household name, the word tweeting was the sound a bird made, and as of May 2001 Apple had yet to open any retail stores – the catalyst that helped Apple become the brand that it is today. Today marks the 10th [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/branding/happy-birthday-apple-stores/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>McMakeover</title>
		<link>http://www.brandsalsa.com/uncategorized/mcmakeover/</link>
		<comments>http://www.brandsalsa.com/uncategorized/mcmakeover/#comments</comments>
		<pubDate>Wed, 11 May 2011 16:50:32 +0000</pubDate>
		<dc:creator>Sara Abadi</dc:creator>
				<category><![CDATA[Beverages]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Drinks]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visual Branding]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=4528</guid>
		<description><![CDATA[McDonald&#8217;s has introduced subtle changes over the past few years such as healthier menu options and new coffee drinks. Now, the fast food chain is undergoing a $1billion dollar makeover. According to USA TODAY, McDonald&#8217;s hopes to have the majority of America&#8217;s 14,000 locations revamped by 2015. Expect to sit at wooden tables or on [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/uncategorized/mcmakeover/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Carnival’s Magic has set sail on its Inaugural Voyage!!</title>
		<link>http://www.brandsalsa.com/verbal_branding/carnival%e2%80%99s-magic-has-set-sail-on-its-inaugural-voyage/</link>
		<comments>http://www.brandsalsa.com/verbal_branding/carnival%e2%80%99s-magic-has-set-sail-on-its-inaugural-voyage/#comments</comments>
		<pubDate>Mon, 02 May 2011 13:57:54 +0000</pubDate>
		<dc:creator>Lizzy Guterma</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Verbal Branding]]></category>
		<category><![CDATA[Visual Branding]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=4180</guid>
		<description><![CDATA[From creating names to designing logos a number of Addison Whitney brands can be seen onboard the new ship. We had so much fun working with the Carnival team, and we want to continue that fun with a little interoffice competition. To help us decide which Addison Whitney team member can claim bragging rights around [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/verbal_branding/carnival%e2%80%99s-magic-has-set-sail-on-its-inaugural-voyage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Insperity &#124; Taking it to the streets</title>
		<link>http://www.brandsalsa.com/verbal_branding/insperity-taking-it-to-the-streets/</link>
		<comments>http://www.brandsalsa.com/verbal_branding/insperity-taking-it-to-the-streets/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 14:30:33 +0000</pubDate>
		<dc:creator>Beth Anne</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Insperity]]></category>
		<category><![CDATA[Verbal Branding]]></category>
		<category><![CDATA[Visual Branding]]></category>
		<category><![CDATA[Administaff]]></category>
		<category><![CDATA[Administaff Insperity Case Study]]></category>
		<category><![CDATA[Administaff's new name]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=4015</guid>
		<description><![CDATA[On March 3, 2011, the Administaff family gathered to celebrate 25 years of success and a new beginning as Insperity. Some members of the Addison Whitney-Insperity team were lucky enough to attend and witness this magical evening. Picture this – Minute Maid Park home of the Houston Astros, deep in the heart of Texas, buzzing [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/verbal_branding/insperity-taking-it-to-the-streets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Introducing Insperity</title>
		<link>http://www.brandsalsa.com/uncategorized/introducing-insperity/</link>
		<comments>http://www.brandsalsa.com/uncategorized/introducing-insperity/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 12:02:06 +0000</pubDate>
		<dc:creator>Beth Anne</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Behind the scenes]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Employees]]></category>
		<category><![CDATA[Insperity]]></category>
		<category><![CDATA[Interesting]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Verbal Branding]]></category>
		<category><![CDATA[Visual Branding]]></category>
		<category><![CDATA[Administaff]]></category>
		<category><![CDATA[Administaff's new name]]></category>
		<category><![CDATA[who named Administaff?]]></category>
		<category><![CDATA[why did Administaff change their name?]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=3816</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. For those of you who have been following our recent tweases (Twitter teases) noted by our hashtag #AW3095, you already know the news. For everyone else, it’s our pleasure to introduce Insperity, formerly Administaff. Addison Whitney has been working with the Insperity team since February 2009 and is so proud of its team’s hard [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/uncategorized/introducing-insperity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Starbucks Did What?!</title>
		<link>http://www.brandsalsa.com/uncategorized/starbucks-did-what/</link>
		<comments>http://www.brandsalsa.com/uncategorized/starbucks-did-what/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 18:34:40 +0000</pubDate>
		<dc:creator>Beth Anne</dc:creator>
				<category><![CDATA[Beverages]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Drinks]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visual Branding]]></category>
		<category><![CDATA[new logo]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=3729</guid>
		<description><![CDATA[Caffeine addicts across the world are in uproar over Starbucks&#8217; announcement this week that its logo would be changing to celebrate its 40th anniversary in March and the company’s larger focus. On Starbucks’ site you can read comments from people upset over the change and even suggesting alternative designs. Interestingly, Starbucks partners (also known as [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/uncategorized/starbucks-did-what/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

