TV is a tough business, and the competition for both viewers and advertisers is cut throat. After all, they’re the two factors in keeping a station afloat. So with the ever-growing popularity of DVR, online programming, social media and an impressively long list of channels, the cable landscape is changing. And with that so too […]
Continue ReadingGood Things Come in Great Packages
June 25, 2012
In a society driven by the importance of looks, package design is vital when it comes to brand image and is the best chance to make a sale based on looks alone. How many times have you been faced with a decision between two different products and let your decision fall on the design of […]
Continue ReadingCracking the Code on Package Design
July 13, 2011
From color scheme to font, companies place great importance on compelling package design for their brands. Now, one of the most overlooked parts of a package—the barcode—is getting an artful makeover. Consumers are influenced by the entire experience of a product. That experience begins with packaging. A package is more than just a container. It […]
Continue ReadingFast-Food, Version 2.0
June 20, 2011
Places like McDonald’s and Burger King are generally considered classic fast-food giants. The die-hard Big Mac or Whopper fans will always keep them in business, but a new slew of pseudo-fast-food restaurants are giving them a run for their money – even forcing them to reconsider their branding strategies. These days, Panera Bread has free […]
Continue ReadingPolaroid gone Gaga!
June 15, 2011
Looks like Polaroid has been re-branded by none other than Lady Gaga. The pop-culture icon has a new vision for Polaroid—literally. Since January 2010, the Fame Monster has taken on the role as creative director for Polaroid, designing and branding their latest round of camera products. There is still Polaroid brand equity for Gaga to […]
Continue ReadingHappy Birthday Apple Stores!
May 19, 2011
A lot has changed since 2001. Back in yesteryear Mark Zuckerberg was not a household name, the word tweeting was the sound a bird made, and as of May 2001 Apple had yet to open any retail stores – the catalyst that helped Apple become the brand that it is today. Today marks the 10th […]
Continue ReadingMcMakeover
May 11, 2011
McDonald’s has introduced subtle changes over the past few years such as healthier menu options and new coffee drinks. Now, the fast food chain is undergoing a $1billion dollar makeover. According to USA TODAY, McDonald’s hopes to have the majority of America’s 14,000 locations revamped by 2015. Expect to sit at wooden tables or on […]
Continue ReadingCarnival’s Magic has set sail on its Inaugural Voyage!!
May 02, 2011
From creating names to designing logos a number of Addison Whitney brands can be seen onboard the new ship. We had so much fun working with the Carnival team, and we want to continue that fun with a little interoffice competition. To help us decide which Addison Whitney team member can claim bragging rights around […]
Continue ReadingInsperity | Taking it to the streets
March 24, 2011
On March 3, 2011, the Administaff family gathered to celebrate 25 years of success and a new beginning as Insperity. Some members of the Addison Whitney-Insperity team were lucky enough to attend and witness this magical evening. Picture this – Minute Maid Park home of the Houston Astros, deep in the heart of Texas, buzzing […]
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