There are two new comedies coming out that plan to lift the stress of these hard economics times with laughter. But are we ready to laugh about it yet? An untitled series starring Kelsey Grammer takes a Wall Street millionaire and turns him into “Mr. Mom” for a family that he doesn’t spend any time […]
Continue ReadingBranding on a Budget
…………………………………………………………………………………………………………………………………………………. With the economy slowing, many consumer brands are feeling the pressure to keep customers spending, which means better deals for us! Listed below are just a few brands that are attempting to leverage the recent economic crisis. TARGET: Target’s new TV ad campaign focuses on a more cost friendly approach to everyday life. The […]
Continue ReadingWherefore art thou Bailout?
John McCain recently had an interesting proposal: instead of calling the revised $700+ billion financial package that’s heading from the senate to the house a ‘bailout’, we should refer to it as a ‘rescue’. This change in verbiage might provide the shift in outlook necessary for both government and public buy-in. In other words: whereas […]
Continue ReadingDon’t blame it, name it!
It’s a scary time for those on both Wall street and Main street. But let’s try and make some of that proverbial lemonade out of a sour economy. I don’t know about you but when I hear ‘sub-prime meltdown’, I think of something off the menu at Quiznos. I think we should take this opportunity […]
Continue ReadingEconomic Marketing
With the “R” word looming and gas prices soaring, it’s easy to get caught up in the economic frenzy. Watch your gas usage. Don’t spend your money. Put your savings in a coffee can under your bed like our grandparents did. While I think it’s good for us as a society to conserve our resources […]
Continue ReadingNASCAR, Marketing, & Receding Economy
…………………………………………………………………………………………………………………………………………………. Every media channel is buzzing with talk of a possible receding economy and I started wondering how this might affect future marketing initiatives. I then came across an article titled, Racing through Recession: Brand Lessons from the Daytona 500.
Continue ReadingYou say tomato, I say Mortgage Lifter?
Spring is upon us and I’ve spent a lot of time flipping through gardening books, perusing the local nurseries, and trying to decide what to plant. Every time I thought I had made a selection, ok so I’ll plant the tomatoes here, another question would inevitably crop up. (Who knew there were that many different […]
Continue ReadingVamos a Wal Mart!
It’s rough out there. The GDP is growing at an anemic rate, and while experts may not be using the R-word just yet, there is no doubt that we are in an economic downturn. And with a sluggish economy comes consumers who are more and more selective about where and why they spend their money. […]
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