…………………………………………………………………………………………………………………………………………………. Here at Addison Whitney, the Verbal Branding Department is geared up and ready for National Dictionary Day celebrated on October 16th, 2009! This day in history has been dubbed Dictionary Day in honor of the birthday of Noah Webster, Father of the Dictionary. How do you plan on spending this National Holiday? Here are […]
Continue Reading“Nattyisms”
October 01, 2009
…………………………………………………………………………………………………………………………………………………. Coining new words and phrases as a branding strategy seems to be rising in popularity among today’s advertising campaigns. Natural Light, who primarily focuses on a target audience of drinkers aged 21 – 35, has created an entire advertising campaign focused on coined words and humor to give their brand a fresh new edge. […]
Continue Reading“Snackrifice”
July 07, 2009
Thought Subway’s new “Fauxbesity” lingo sounded strange? Check out another coined word that is gracing the pages of our magazine advertisements. In response to looming economic concerns, Kraft has teamed up with other snack food vendors to put the hungry tummy at ease. These powerhouse snack sellers have created a line of combination snacks in […]
Continue ReadingWord of the Day: Westinghousing
October 06, 2008
Westinghousing: a term used in the late 1800s for the death penalty administered by electrocution Interestingly enough, the term Westinghousing is attributed to Thomas Edison, who famously competed against the Westinghouse Corporation in the “current wars” of 1887. So why would Edison give a competitor free publicity? Thomas Edison had patented Direct Current (DC) electricity […]
Continue ReadingWord of the day: Staycation
September 08, 2008
Although this word isn’t defined in the dictionary yet, it is in Wikipedia. According to Wikipedia, a staycation is a period of time in which an individual or family stays at home and relaxes at home or takes day trips from their home to area attractions. This word has become increasingly popular over the summer […]
Continue ReadingWord of the day: Hypermiler
August 27, 2008
…………………………………………………………………………………………………………………………………………………. According to Wikipedia, hypermilers are drivers who exceed the United States Environmental Protection Agency (EPA) estimated fuel efficiency on their vehicles by modifying their driving habits. The energy in fuel consumed in driving is lost in many ways, including engine inefficiency, aerodynamic drag, rolling friction, and kinetic energy lost to braking. Driver behavior can […]
Continue ReadingWord of the Day: Antonomasia
June 18, 2008
antonomasia (an-tihn-uh-MAY-zha) noun Latin word, from the Greek antonomazein, meaning “to name instead” anti- {instead of} + onomazein{to name (from onoma, name)} 1. The substitution of a title or epithet for a proper name, as in calling a judge “Your Honor.” 2. The substitution of a personal name for a common noun to designate a […]
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