Marketing Mexican History

May 05, 2011

Just as we tuck away our green shirts from St. Patrick’s Day, May arrives bringing us a new celebratory holiday. And consumers aren’t the only ones celebrating. A minor holiday in Mexico, celebrating a victory over the French at the Battle Of Puebla, Cinco de Mayo gained popularity in the 1950’s and 1960’s because of […]

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Go Forth and Add!

April 09, 2010

As we have learned from the Chevy Nova, it is important to perform an accurate linguistic screen in all markets where you intend to launch your product. As you may have heard, the Nova was not such a big hit with Spanish-speakers. Translated literally, its name means “star” but when spoken it sounds like “no […]

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Vamos a Wal Mart!

May 14, 2008

It’s rough out there. The GDP is growing at an anemic rate, and while experts may not be using the R-word just yet, there is no doubt that we are in an economic downturn. And with a sluggish economy comes consumers who are more and more selective about where and why they spend their money. […]

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