…………………………………………………………………………………………………………………………………………………. Watch your heads as the Flying Ace glides down the parade route! That’s right, fans, in honor of the PEANUTS® 60th Anniversary, Snoopy™ returns to the Macy’s Parade making a record 34th appearance. Donning binoculars, an aviator’s cap, a pair of goggles and his signature red scarf, the Flying Ace is geared up for […]
Continue ReadingMacy’s Thanksgiving Day Parade
November 16, 2009
…………………………………………………………………………………………………………………………………………………. What better way to generate brand loyalty than by hosting one of the biggest annual events of the year? As the longest running show on Broadway, Macy’s Thanksgiving Day Parade has become a brand itself since its inception in 1924. It was created to stimulate the economy by lengthening the holiday shopping and is […]
Continue ReadingRecipe: Libby’s Famous Pumpkin Pie
November 14, 2009
…………………………………………………………………………….. Face it. You just can’t celebrate Thanksgiving without indulging in a Pumpkin Pie. In fact, even America’s pilgrims thought so when one early celebration was delayed pending the arrival of a supply ship carrying molasses, an essential ingredient for baking pies of the time.
Continue ReadingRecipe: Pink Fluff Jell-O Salad
November 12, 2009
It’s Thanksgiving and I’ve timed the shell game of covered dishes in and out of the oven just about right. It’s finally time to spread the feast across the kitchen counters and call the family in. Nestled between the green bean casserole and the mashed potatoes, there is a bowl of bright pink fluff that […]
Continue ReadingRecipe: French’s Green Bean Casserole
November 10, 2009
…………………………………………………………………………………………………………………………………………………. A staple of holiday meals in many households is green bean casserole. It’s an easy recipe that kids can help a parent prepare. French’s Fried Onions has established itself a key ingredient of this recipe and features the recipe prominently on its Website and for a while on its packaging. If you want to […]
Continue ReadingRecipe: Apple Cobbler
November 03, 2009
Apple cobbler is traditionally a dessert favorite, especially around the holiday season. For those of you who can relate to not being an expert chef, you may share my excitement in finding a quick, delicious recipe for apple cobbler on the back of a NillaWafer box. I must point out that this recipe only makes […]
Continue ReadingCandy Brands: Brach’s
October 28, 2009
…………………………………………………………………………………………………………………………………………………. What would Halloween be without candy corn? It has been enjoyed for over 100 years. According to Brach’s, the top branded maker of candy corn, each year Americans buy enough Brach’s candy corn that if the kernels were laid end to end, they would circle around the Earth 4.5 times. Brach’s candy pumpkin, known by […]
Continue ReadingTrick or Treat?
October 21, 2009
…………………………………………………………………………………………………………………………………………………. Reading one article after another about parents and schools taking extra precautions to try to prevent the spread of the swine flu among kids got me thinking: with Halloween just around the corner, will the swine flu pandemic affect how parents feel about their kids trick-or-treating? Halloween was one of my personal favorite holidays […]
Continue ReadingFor the Love of Words …
October 16, 2009
…………………………………………………………………………………………………………………………………………………. Here at Addison Whitney, the Verbal Branding Department is geared up and ready for National Dictionary Day celebrated on October 16th, 2009! This day in history has been dubbed Dictionary Day in honor of the birthday of Noah Webster, Father of the Dictionary. How do you plan on spending this National Holiday? Here are […]
Continue ReadingPB & Fluff
October 08, 2009
As a self-proclaimed foodie, I’m excited to announce today is National Fluffernutter Day! Health nuts take heed: this fun-to-say day celebrates the unlikely fusion of the marshmallow brand Fluff with peanut butter (brand of choice), typically served on white bread. According to Wikipedia, “Fluffernutter” is a registered trademark of Durkee-Mower Inc., the maker of “Marshmallow […]
Continue Reading