The recent litigation between POM Wonderful and Purely Juice makes me question the correlation between marketing and nutrition labels. According to Brandweek, Purely Juice claimed that one of its products was “100% pure pomegranate juice” and contained “no added sugar or sweeteners.” Seven different labs showed found that the product contained trace amounts of pomegranate […]
Continue ReadingThe Knight and The Hare
July 22, 2008
My recent wedding presents me with a personal re-branding opportunity and a potential new revenue generating stream for Addison Whitney. I face a question that thousands of others do after marriage- Do I take my husband’s name, hyphenate or keep my current name? Could Addison Whitney solve this dilemma for me and thousands of other […]
Continue ReadingWikimania 2008
July 17, 2008
Wikimania 2008 is underway in Alexandria, Egypt this week, lasting through Saturday, July 19, 2008. This is the fourth Wikimania, a regular conference for all Wikimedians who contribute to one of the many Wikimedia Foundation projects. According to Webster’s Dictionary, a wiki is a collaborative Web site set up to allow user editing and adding […]
Continue ReadingSign Language & Branding
May 29, 2008
…………………………………………………………………………………………………………………………………………………. As I was reading (and watching) more about The Gratitude Campaign, I noticed that the sign in the video for “Thank You” was different than the American Sign Language (ASL) one I knew. That got me curious about how the Deaf community creates new signs. New words are introduced all the time, in all […]
Continue ReadingThe Gratitude Campaign
May 27, 2008
A friend recently told me about The Gratitude Campaign. It encourages people to say thank you to soldiers by using sign language. I think anything that helps us show our gratitude to the troops is a great idea, especially since this week began with Memorial Day. More than once I’ve seen a soldier in the […]
Continue ReadingThe Meaning of a Day: Memorial Day
May 26, 2008
For many of us, Memorial Day has come to represent just an extra day off work. It signals the end of the school year and the beginning of summer (and higher gas prices). It’s a chance for us to go to the beach, have a picnic, visit family or take advantage of a huge sale […]
Continue ReadingTypo Hunt Across America
May 16, 2008
Check this out! A group called the Typo Eradication Advancement League (TEAL) is making their way across the U.S. correcting typographical errors. Totals so far… typos found: 405, typos corrected: 222! Be sure to check out their blog featuring commentary on the adventure!
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