I’m a Roger Federer fan. I set my alarm to wake up on Sunday (at 9 am) and watch with the hopes of him beating Nadal in the final match of the French Open. Well it wasn’t in the cards this year. But while watching the French Open this past weekend I couldn’t help but […]
Continue ReadingLowe’s Says ‘No’
August 20, 2009
Last year, the Concord, NC street that takes hundreds of thousands of racing fans to Lowe’s Motor speedway was re-named Bruton C. Smith Boulevard in honor of the Speedway Motorsports Inc. owner. Next year, the track itself will undergo a name change as well. On Thursday, Lowe’s announced that it will not renew its naming […]
Continue ReadingNASCAR-mania
May 22, 2008
…………………………………………………………………………………………………………………………………………………. If you love stock car racing, surely you’ve been in a souvenir shop and pondered purchasing yourself a NASCAR mug or hat. And if you’re a big fan, maybe you’ve visited the online NASCAR superstore and ordered a checkered flag dog collar for your poodle, a Dale Earnhardt Jr. denim shirt for that special […]
Continue ReadingLet the festivities begin!
May 21, 2008
Charlotte is home to numerous race fans and the Food Lion Speed Street Festival has attracted thousands of these enthusiasts from not only North Carolina but also from states across the country. Celebrating its 14th year, the family-oriented event will take place on the 22nd through the 24th of May in Uptown Charlotte. Commemorating motor […]
Continue ReadingNASCAR, Marketing, & Receding Economy
May 19, 2008
…………………………………………………………………………………………………………………………………………………. Every media channel is buzzing with talk of a possible receding economy and I started wondering how this might affect future marketing initiatives. I then came across an article titled, Racing through Recession: Brand Lessons from the Daytona 500.
Continue Reading