Branding Pharmaceutical Drugs in China

June 04, 2013

Did you know according to the Chinese Association for Pharmaceutical Equipment group that the Chinese pharmaceutical industry has been growing at an average annual rate of 16.72% over the last few decades? And that growth isn’t going to slow down anytime soon. China stands at the cusp of a modern society with an increasingly affluent […]

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Is Fido the Next Ideal Target Audience Member? A look at brands that have extended into the world of pet products

October 16, 2012

Brand extensions are a common way for established brands to profit from untapped markets that their current product line does not appeal to. By entering into an entirely different product category, these brands can attain these customers and, if done correctly, the extension can be a very lucrative endeavor. For example, Ralph Lauren’s Polo brand […]

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For Your Best Night Ever, The Secret is Clear

May 31, 2012

If you are anything like me, you love the scoop on the latest and greatest hair and beauty products. Or maybe you enjoy relaxing by catching your favorite show on T.V. or browsing the internet. Either way regardless of your interests or media consumption preference, you have probably heard or seen some type of advertising […]

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Google’s Cover Band

November 17, 2011

Uh oh. Looks like Google Music showed up to the party wearing the same outfit as iTunes. Unfortunately for Google, the outfit looks better on iTunes. Not to mention Google brought the less attractive date (Google+).   For anyone who isn’t aware, Google recently launched its much anticipated digital music application, Google Music (original name, […]

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