Brand extensions are a common way for established brands to profit from untapped markets that their current product line does not appeal to. By entering into an entirely different product category, these brands can attain these customers and, if done correctly, the extension can be a very lucrative endeavor. For example, Ralph Lauren’s Polo brand […]
Continue ReadingIntroducing Dr. Doggie
July 09, 2009
…………………………………………………………………………………………………………………………………………………. Apparently man’s best friend is taking on a whole new meaning…lifesavers! I’m not talking about Lassie, seeing eye dogs, or Newfoundland rescue dogs. I’m talking about trained “health care professionals.” About five years ago, research began as an investigation done by an orthopedic surgeon, Dr. John Hunt. He was curious about numerous reports of […]
Continue ReadingMyth Busters: Dogs & Their Owners
December 31, 2008
Every heard of the saying that a dog looks like its owner? Let’s test this old wives tale. Please match the Addison Whitney employee with his/her dog! Quizzes by Quibblo.com Wanna see the matchups? Click here. By: Trista Thielker
Continue ReadingTaco Terrier
November 17, 2008
While I was on the verge of purchasing a puppy it got me thinking about puppy names. I could go with the standard cool name like Bruiser, to the more traditional name like Baxter, to the type of breed. Each breed of dog has its own characteristics, attributes and benefits, similar to that of a […]
Continue ReadingDog-Gone Marketing
July 09, 2008
…………………………………………………………………………………………………………………………………………………. Man’s best friend has become a marketer’s dream. It’s no longer simply designer carriers and rhinestone-studded leashes. Today’s pups are surrounded by as many luxury labels and fashion trends as the rest of us. With clever brand names to boot.
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