The Visual Branding Team at Addison Whitney recently received recognition from the American Corporate Identity national design competition for their work on the LiquiSoft visual brand, created for Banner Pharmacaps. LiquiSoft is a new chewable, liquid-filled softgel designed with pediatric and senior populations in mind.

The team was also awarded for their work with Parker Hannifin on the Parker Brand Book. This extensive brand standards program explains and defines numerous brand related topics ranging from brand strategy and messaging to logo usage, packaging and tradeshow graphics.

The awarded designs will be published in American Corporate Identity 2009 to be released in the fall of 2008.

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Maghan Cook, Verbal Branding Associate for Addison Whitney, was recently published in the May 2008 issue of PharmaVOICE. Please click here to view an abstract of her article on Defending the Empty Vessel Approach to Naming.

By: Trista Thielker

On April 1, 2008 Brannon Cashion, Senior Vice President of Addison Whitney, spoke at the Pharmaceutical Trade Marks Group (PTMG) in Dublin, Ireland. Brannon addressed the topic, from a brand consultant’s perspective, of launching a new pharmaceutical brand name. Thanks to Jeremy Phillips and IPKat team for reviewing the conference.

By: Trista Thielker