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	<title> &#187; Sports</title>
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		<title> &#187; Sports</title>
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		<title>NFL Brand Playoffs</title>
		<link>http://www.brandsalsa.com/sports/nfl-brand-playoffs/</link>
		<comments>http://www.brandsalsa.com/sports/nfl-brand-playoffs/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 14:30:47 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5970</guid>
		<description><![CDATA[In the upcoming round of the NFL playoffs, four teams will face off for a chance to play in the Super Bowl. But if it were a contest of brand strategy, which two teams would most deserve to compete on February 6th? Names: In the renaming of the New England Patriots in 1971 (originally the [...]]]></description>
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		<title>Everything I Need to Know About Branding I Learned from College Football</title>
		<link>http://www.brandsalsa.com/branding/everything-i-need-to-know-about-branding-i-learned-from-college-football/</link>
		<comments>http://www.brandsalsa.com/branding/everything-i-need-to-know-about-branding-i-learned-from-college-football/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 19:05:51 +0000</pubDate>
		<dc:creator>Lizzy Guterma</dc:creator>
				<category><![CDATA[Bowl Series]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Colleges]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5530</guid>
		<description><![CDATA[Remember the adage everything I need to know I learned in kindergarten? Well let&#8217;s think about this in terms of branding; that sentence could easily translate to everything I need to know about branding I learned from college football. As I&#8217;ve written about in a number of past posts creating a memorable brand experience and [...]]]></description>
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		<title>Scandals: can they be good for a brand?</title>
		<link>http://www.brandsalsa.com/branding/scandals-can-they-be-good-for-a-brand/</link>
		<comments>http://www.brandsalsa.com/branding/scandals-can-they-be-good-for-a-brand/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 12:34:18 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Interesting]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5314</guid>
		<description><![CDATA[That iconic &#8220;swoosh&#8221; is easily recognized by millions of people around the world as the logo for Nike. Its influence reaches far and its endorsements are many, so it&#8217;s understandable that devout sports fans (and anyone that watches the news) remembers when Michael Vick lost his Nike endorsement after pleading guilty to dog fighting charges [...]]]></description>
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		<title>Brand Endorsement ROI</title>
		<link>http://www.brandsalsa.com/nascar/brand-endorsement-roi/</link>
		<comments>http://www.brandsalsa.com/nascar/brand-endorsement-roi/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 14:31:50 +0000</pubDate>
		<dc:creator>Beth Anne</dc:creator>
				<category><![CDATA[Charlotte]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Nascar]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Brand Endorsement]]></category>
		<category><![CDATA[Denny Hamlin]]></category>
		<category><![CDATA[French Open]]></category>
		<category><![CDATA[Michael Jordan]]></category>
		<category><![CDATA[Rafael Nadal]]></category>
		<category><![CDATA[Roger Federer]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=4803</guid>
		<description><![CDATA[I’m a Roger Federer fan. I set my alarm to wake up on Sunday (at 9 am) and watch with the hopes of him beating Nadal in the final match of the French Open. Well it wasn’t in the cards this year. But while watching the French Open this past weekend I couldn’t help but [...]]]></description>
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		<title>Method to the Madness</title>
		<link>http://www.brandsalsa.com/branding/method-to-the-madness/</link>
		<comments>http://www.brandsalsa.com/branding/method-to-the-madness/#comments</comments>
		<pubDate>Wed, 18 May 2011 20:02:45 +0000</pubDate>
		<dc:creator>Sara Abadi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Colleges]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=4616</guid>
		<description><![CDATA[College basketball season might be over but for the NCAA, March Madness is just beginning. Last October, the NCAA secured exclusive rights to the term &#8220;March Madness&#8221; from sports and entertainment marketer Intersport. Many in college athletics weren&#8217;t even aware of the eight-figure settlement until  USA TODAY reported the news in May. According to USA [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>24 Hours of Booty</title>
		<link>http://www.brandsalsa.com/charlotte/24-hours-of-booty/</link>
		<comments>http://www.brandsalsa.com/charlotte/24-hours-of-booty/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 12:10:04 +0000</pubDate>
		<dc:creator>Beth Anne</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Charlotte]]></category>
		<category><![CDATA[Do Good]]></category>
		<category><![CDATA[Employees]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[24 Hours of Booty]]></category>
		<category><![CDATA[24HoB]]></category>
		<category><![CDATA[Addison Whitney Helping Hands]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[Fundraiser]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Gita Cycling]]></category>
		<category><![CDATA[Lance Armstrong Foundation]]></category>
		<category><![CDATA[Livestrong]]></category>
		<category><![CDATA[Team Gita]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=3241</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. This weekend, more than 1,200 cyclists converged on Charlotte for 24 Hours of Booty. For 24 hours, cyclists rode a nearly three mile loop around the Myers Park neighborhood in a sign of unity against all types of cancer. This annual event raises money for cancer research and survivorship. This year, participants raised more [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Olympic Mittens: A Brand in Demand</title>
		<link>http://www.brandsalsa.com/branding/olympic-mittens-a-brand-in-demand/</link>
		<comments>http://www.brandsalsa.com/branding/olympic-mittens-a-brand-in-demand/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 06:05:50 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Oprah]]></category>
		<category><![CDATA[Red Mittens]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=2698</guid>
		<description><![CDATA[When my mom called to tell me she was the proud owner of this season&#8217;s hottest clothing item, I thought she may have bought some boots with the fur. Lo and behold, she got her hands on some of the red Olympic mittens, an early birthday present from my dad. The latest craze, these branded [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/branding/olympic-mittens-a-brand-in-demand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lowe&#8217;s Says &#8216;No&#8217;</title>
		<link>http://www.brandsalsa.com/branding/lowes-says-no/</link>
		<comments>http://www.brandsalsa.com/branding/lowes-says-no/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 12:25:43 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Charlotte]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Nascar]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Charlotte Motor Speedway]]></category>
		<category><![CDATA[corporate sponsorship]]></category>
		<category><![CDATA[Lowe's]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=1790</guid>
		<description><![CDATA[Last year, the Concord, NC street that takes hundreds of thousands of racing fans to Lowe&#8217;s Motor speedway was re-named Bruton C. Smith Boulevard in honor of the Speedway Motorsports Inc. owner. Next year, the track itself will undergo a name change as well. On Thursday, Lowe&#8217;s announced that it will not renew its naming [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Technology Brands Help Edge Out the Competition</title>
		<link>http://www.brandsalsa.com/branding/technology-brands-help-edge-out-the-competition/</link>
		<comments>http://www.brandsalsa.com/branding/technology-brands-help-edge-out-the-competition/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 12:05:44 +0000</pubDate>
		<dc:creator>Kristin Everidge</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Employees]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Verbal Branding]]></category>
		<category><![CDATA[Visual Branding]]></category>
		<category><![CDATA[Aceba]]></category>
		<category><![CDATA[Asics Chafe Free]]></category>
		<category><![CDATA[Asics Gel-Nimbus]]></category>
		<category><![CDATA[athletic brands]]></category>
		<category><![CDATA[Champion Double Dry]]></category>
		<category><![CDATA[New Balance]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Nike+Plus]]></category>
		<category><![CDATA[Respon-Tek]]></category>
		<category><![CDATA[running brands]]></category>
		<category><![CDATA[Saucony ProGrid]]></category>
		<category><![CDATA[sports brands]]></category>
		<category><![CDATA[Stabilicore]]></category>
		<category><![CDATA[technology brands]]></category>
		<category><![CDATA[Thorlo Roll top Socks with Thor-lon]]></category>
		<category><![CDATA[UnderArmor HeatGear]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=886</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. Addison Whitney has two new names and logos to add to its portfolio in the running world: StabilicoreTM, which is a technology brand for New Balance shoes, and Aceba, a Dry Lubricant used in Asics Chafe FreeTM products. For those who think that Nike is supreme when it comes to athletic footwear, runners will [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Super Bowl Brands: GoDaddy</title>
		<link>http://www.brandsalsa.com/branding/super-bowl-brands-godaddy/</link>
		<comments>http://www.brandsalsa.com/branding/super-bowl-brands-godaddy/#comments</comments>
		<pubDate>Sun, 01 Feb 2009 12:04:38 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Baseball ad]]></category>
		<category><![CDATA[Danica Patrick]]></category>
		<category><![CDATA[Exposure ad]]></category>
		<category><![CDATA[FOX network]]></category>
		<category><![CDATA[GoDaddy]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[The Shower ad]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=412</guid>
		<description><![CDATA[&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. Move over Janet Jackson, your wardrobe malfunction isn’t the only risqué entry in the Super Bowl history books. GoDaddy.com, the world’s largest online domain name registrar, will run one 30 second advertisement during the 2009 Super Bowl that will be sure to catch your eye—if it airs. GoDaddy has a losing record against the [...]]]></description>
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