…………………………………………………………………………………………………………………………………………………. Company: Hyundai Motor America Career Highlights: A rookie in the SuperBowl lineup, Hyundai took the field last year to unveil its Genesis luxury sedan. During two spots, the Genesis is compared to luxury brands like Mercedes, BWM and Lexus. The commercial touts the Genesis as more spacious than the BMW 7-Series, but priced like […]
Continue ReadingSuper Bowl Brands: Pepsi
January 30, 2009
…………………………………………………………………………………………………………………………………………………. PepsiCo has initiated some intense renovations since the end of its 40-year relationship with Ad agency BBDO. With several of its beverage brands undergoing facelifts, Pepsi may use Super Bowl 44 as a bit of a debutante ball. Pepsi Cola, famous for using comical celebrity endorsements in its super bowl spots, will likely put […]
Continue ReadingSuper Bowl Brands: Coke
January 29, 2009
…………………………………………………………………………………………………………………………………………………. It’s no secret that Coca-Cola is one of the world’s favorite soft drinks, so it only seems natural that it would be one of the top dogs in Super bowl advertising. This veteran has a portfolio of over one hundred years of advertising, and continues to create commercials we all know and love. One […]
Continue ReadingSuper Bowl Brands: Pedigree
January 28, 2009
…………………………………………………………………………………………………………………………………………………. Name: Pedigree, the third largest dog food brand owned by Mars, is widely associated with heart-warming commercials featuring dogs and puppies. The name “Pedigree” actually comes from the Old French phrase “pie du grue” meaning “crane’s foot,” which alludes to the spreading lines used in genealogical charts. Today, we directly associate the word “pedigree” […]
Continue ReadingSuper Bowl Brands: Bridgestone
January 27, 2009
…………………………………………………………………………………………………………………………………………………. Boss, Mr. Potato Head and Tires? I have to admit that I’m the type of person that enjoys the SuperBowl for 1) spending time with friends/family 2) tasty treats 3) and yes, of course, the SuperBowl commercials. One of my favorite ones from last year was the Bridgestone Tire commercials. If you don’t recall […]
Continue ReadingSuper Bowl Brands: Budweiser
January 26, 2009
…………………………………………………………………………………………………………………………………………………. Company: Anheuser-Busch (Budweiser) Name: In 1876, Carl Conrad and Adolphus Busch decided to call their new bohemian-style beer Budweiser, which is German for “from Budweis,” a city with a tradition of brewing beer since 1265. Although the US trademark was acquired in 1878, the name proved difficult to protect, as several ‘budweiser’ style beers […]
Continue ReadingSuper Bowl Brands: E*Trade
January 25, 2009
…………………………………………………………………………………………………………………………………………………. Brand: • E*Trade is so easy to use a baby can do it. • E*Trade also translates its ease by selectively choosing a few words to define the brand. These words include: Global Leader, Value, Ease, Innovation, Security, and Service. Career History: • 1982—William A. Porter and Bernard Newcomb start Trade*Plus, the first company […]
Continue ReadingSuper Bowl Brands: Doritos
January 24, 2009
…………………………………………………………………………………………………………………………………………………. PepsiCo’s Frito-Lay brand, Doritos, might be on to something. With air time alone costing approximately $3million for a 30 second spot, who has the money to pay an advertising agency to make the actual commercial? History: For the third year in a row now, Doritos has launched their “Crash the Super Bowl” contest in […]
Continue ReadingSuper Bowl Brands: Monster.com vs. CareerBuilder
January 23, 2009
…………………………………………………………………………………………………………………………………………………. Move over Steelers and Cardinals, the real match up this year is between Monster.com and CareerBuilder. Both companies are walking into a tough arena as Americans face a losing job market. A well thought-out game plan is essential for both Monster.com and CareerBuilder to gain job seekers and employers. Here is a quick breakdown […]
Continue ReadingBranding Bowl Games: GMAC Bowl
January 08, 2009
…………………………………………………………………………………………………………………………………………………. What was once just a daydream has now developed into a game that fields some of the most competitive and exciting games of the bowl season. Stan Tiner, former editor of the Mobile Register, is the man who realized the possibilities of another Alabama Bowl, in addition to the already existing Senior Bowl. Since […]
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