And the Oscar Goes to…

March 08, 2010

Watching the Academy Awards last night, you may have noticed something missing…from the Hyundai commercials. Jeff Bridges, now an Academy Award winner, normally provides the voice behind the commercials; but Hyundai pulled him after he was nominated for the best actor award in Crazy Heart. Stand-ins (or voice-ins) for Jeff Bridges, included Catherine Keener, Kim […]

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Beagle on a Mission

November 25, 2009

…………………………………………………………………………………………………………………………………………………. Watch your heads as the Flying Ace glides down the parade route! That’s right, fans, in honor of the PEANUTS® 60th Anniversary, Snoopy™ returns to the Macy’s Parade making a record 34th appearance. Donning binoculars, an aviator’s cap, a pair of goggles and his signature red scarf, the Flying Ace is geared up for […]

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“Nattyisms”

October 01, 2009

…………………………………………………………………………………………………………………………………………………. Coining new words and phrases as a branding strategy seems to be rising in popularity among today’s advertising campaigns. Natural Light, who primarily focuses on a target audience of drinkers aged 21 – 35, has created an entire advertising campaign focused on coined words and humor to give their brand a fresh new edge. […]

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Really Reality?

August 25, 2009

…………………………………………………………………………………………………………………………………………………. Just flipping on your TV will open your eyes to the plethora of Reality TV Series on our stations these days… but just how real are these shows? According to a recent study, the average sized woman in the United States is approximately 160 pounds and wears size 14 clothing. Last time I checked, […]

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Swim at your Own Risk

July 30, 2009

…………………………………………………………………………………………………………………………………………………. Shark Week Returns Summer vacation is drawing to a close, and the start of a new school year is just around the corner. Hopefully you have been able to take a nice, relaxing trip to the beach … and survive. The time has come again for the annual terrifying, yet thrilling, Shark Week on […]

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Ode to the Blue Shirt

July 14, 2009

To some, Billy Mays was just a loud, blue-shirt-wearing pitch man used to sell products you didn’t know you really needed. To others, like every-day inventors, Billy helped dreams of success and fortune come true. Billy started his career as a travelling salesman crossing the country pitching household items like the Ultimate Chopper at tradeshows […]

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Adios Analog

June 26, 2009

The time has finally come. On Friday, June 12th, 2009 we witnessed history in the making. On this day, a federal law required all television broadcast stations to officially make the switch from the analog format to the digital format. The conversion is taking place for a number of reasons. Some of these motives include; […]

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Hilarious Movie Promotion

June 02, 2009

I was watching the Discovery channel last night and saw a commercial that still has me cracking up. The commercial was for an upcoming episode of Man vs. Wild with host Bear Grylls but featuring the comedian Will Ferrell as a special guest. The whole stunt is to promote Will Ferrell’s new movie “Land of […]

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Why SyFy?

May 19, 2009

By now you must have heard of the Sci Fi channel’s decision to re-brand. As of July 7th, 2009 the Sci Fi Channel will be named the SyFy Channel. In addition, the slogan “Imagine Greater” will be added to the new name and logo (shown above). Rebranding is most obviously done when companies merge or […]

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Infomercial Brands: KABOOM!

May 13, 2009

I’m a sucker for an onomatopoeia –and KABOOM! packs quite a punch. This high powered bathroom cleaner (and ancillary products such as Bowl Blaster) uses aggressive naming to let consumers know this product is ready to show your bathroom who’s boss. The only thing that will get your tub, toilet and tile cleaner than KABOOM! […]

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