Breast cancer has the pink ribbon, heart disease has the red ribbon and prostate cancer has…the mustache? In effort to raise awareness—and money—for the fight against prostate cancer, men around the world will grow mustaches throughout the month of November Movember. The Movember (sometimes referred to as No Shave November) rules are as follows: start […]
Continue ReadingThe New Quick Change Shoe
September 30, 2010
DR. SCHOLL’S has tackled one of woman’s biggest modern day dilemmas: cute or comfortable? It’s no secret that most fashionable shoes aren’t suitable for wearing all day … whether it’s a on business trip or a girl’s night out, we want to look our best but struggle with achy feet at the expense of our […]
Continue ReadingNervously Naming our Newborns
June 30, 2010
Sad, but true. According to the Wall Street Journal, sociologists and name researchers are seeing unprecedented levels of anxiety among parents trying to choose names for their children. While once a reflection of family tradition or cultural values, a child’s name has now become a symbol of individual taste. The pressure is on! Knowing the […]
Continue ReadingThey’re Back…Again
June 10, 2010
…………………………………………………………………………………………………………………………………………………. Very few fashion brands can say that they’ve stood the test of time, especially those that don’t constantly evolve to fit the ever changing trends. Well, the Ray-Ban Wayfarer is one brand that keeps coming back for more and has managed not to get a major face-lift over the decades. Wayfarers have been manufactured […]
Continue ReadingGreen Brands Put to the Test
April 22, 2010
We’ve talked a lot about how brands are trying to add “Green” to their corporate color palette, sometimes with real, valuable initiatives and sometimes with just words. (Green: Who Can Claim It? and Greenwashing) So in honor of this Earth Day, the 40th Anniversary actually, we’d like put some of those brands to the test […]
Continue ReadingWhat the buzz, Google?
February 12, 2010
…………………………………………………………………………………………………………………………….. I woke up this morning to find out something was different with my Gmail. Overnight it seems as if Google and Facebook have fornicated their technological impulses and created the newest love child of the social networking world: Google Buzz. Though Twitter might demand a paternity test from Google, this “buzzing” community is the […]
Continue ReadingWhat’s that Smell? Sensory Marketing
January 12, 2010
Taste and smell are universal languages. We do not need a point of reference, a back-story, or an elaborate marketing campaign to know when something smells or tastes good. This realization has paved the way for companies to begin using more than simple sights and sounds to reach to target audiences. Sensory marketing is based […]
Continue ReadingCandy Brands: Brach’s
October 28, 2009
…………………………………………………………………………………………………………………………………………………. What would Halloween be without candy corn? It has been enjoyed for over 100 years. According to Brach’s, the top branded maker of candy corn, each year Americans buy enough Brach’s candy corn that if the kernels were laid end to end, they would circle around the Earth 4.5 times. Brach’s candy pumpkin, known by […]
Continue ReadingOptimism Pays Off?
September 29, 2009
…………………………………………………………………………………………………………………………………………………. If you’re a soft drink company what do you do to keep market share high in a down economy? Let the good times roll, and put on a happy face? Well, I’m not sure, but that certainly seems like the plan for mega giants PepsiCo and Coca-Cola. According to Pepsi, 95% of their target […]
Continue ReadingMommy, Mommy!
September 10, 2009
…………………………………………………………………………………………………………………………………………………. Recently entering the world of children’s toys is a new doll that can walk the walk and talk the talk. Fisher-Price recently introduced Little Mommy: Walk & Giggle Doll. Equipped with the latest technology, this amazing doll can talk, walk, and stand up all by herself. According to a Senior Engineer at Mattel, the […]
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