…………………………………………………………………………………………………………………………………………………. A recent article in Vanity Fair Magazine by contributing author, James Walcott, titled, What’s a Culture Snob to Do?, discusses the current dilemma facing Culture Snobs caused by the pervasive effects of technology. In our society today, many people personally brand themselves by the material possessions they own. The book you read proudly while […]
Continue ReadingThe Power of a Brand Name
September 03, 2009
Image from www.taglines.org …………………………………………………………………………………………………………………………………………………. What makes a great tagline? Is it longevity; has it endured the test of time? What about influence; has it exercised influence on our culture, media, and language? Or maybe is it originality; has it set new trends or broken through barriers in the advertising industry? Most likely, it’s a combination […]
Continue ReadingDaddy, May I Borrow Some Money to Buy a New Car?
August 13, 2009
…………………………………………………………………………………………………………………………………………………. With so many brands cluttering the marketplace, it can be difficult to stand out. Many marketers have realized that it is much more beneficial to talk to consumers before brand loyalties have formed. It is easier to help form a brand loyalty with a product from scratch rather than try to convert an already […]
Continue ReadingBrand Your Bugs
August 06, 2009
As consumers are looking for more natural solutions to implement within their lives and specifically within their healthcare choices, probiotics are emerging as a hot new trend. Probiotics (translated as “for life”) refers to the “good” bacteria that are included in dietary supplements or food products. This “good” bacteria found in our adult bodies has […]
Continue Reading“Snackrifice”
July 07, 2009
Thought Subway’s new “Fauxbesity” lingo sounded strange? Check out another coined word that is gracing the pages of our magazine advertisements. In response to looming economic concerns, Kraft has teamed up with other snack food vendors to put the hungry tummy at ease. These powerhouse snack sellers have created a line of combination snacks in […]
Continue ReadingFauxbesity
June 30, 2009
…………………………………………………………………………………………………………………………………………………. Even dictionary.com is becoming outdated. With our new fast paced, technologically inclined society, it seems like we don’t even have time to blink before it’s time to update again. In order to “keep up with the times” many companies are introducing their own novelities. For fear of sounding cliche, some companies have opted to […]
Continue ReadingDating? Try “Going Dutch”
June 04, 2009
Inspired by a recent discussion on the NYTimes about Dating in a recession I was curious to find out the origins of the term “Going Dutch”. Definition: When every participant in a shared activity pays his or her own way. Etymology: First of all it appears that Dutch etiquette has always promoted the act of […]
Continue ReadingIs Laughter Really the Best Medicine?
April 17, 2009
There are two new comedies coming out that plan to lift the stress of these hard economics times with laughter. But are we ready to laugh about it yet? An untitled series starring Kelsey Grammer takes a Wall Street millionaire and turns him into “Mr. Mom” for a family that he doesn’t spend any time […]
Continue ReadingSmall is the New Big
April 08, 2009
…………………………………………………………………………………………………………………………………………………. Apparently I’ve been out of the loop recently when it comes to how much a person is supposed to consume during a meal. Does “value meal” now mean that you only need one to feed your whole family? I know that these larger than life sizes have been around for a while. We’ve all […]
Continue ReadingFast Food Fads
January 16, 2009
…………………………………………………………………………………………………………………………………………………. I am going to go head and admit to the world that I eat fast food on a regular basis. My meals quite frequently consist of the following keywords: Double cheese, Nuggets, Soft taco, Crispy Chicken, and 6 inch turkey on wheat (when I’m feeling conservative). I’ve brought a salad to work for lunch. […]
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