What Is Your Branding Strategy?

May 24, 2011

CAUTION: Developing your own branding strategy may cause extreme frustration, which is hazardous to your health. Do not attempt unsupervised!   Maybe hazardous to your health is a slight exaggeration, but a branding strategy is something every brand needs. Successful brands are built on a foundation of meaningful strategy that provides the framework for a […]

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Insperity | What it Means to Their CEO

May 04, 2011

You may recall the posts in March about the Insperity launch. We did our best to sum up our engagement with the Administaff/ Insperity team, but it is a lot more exciting to hear about the transition directly from Insperity Chairman of the Board and CEO Paul Sarvadi. (He also happens to be one of […]

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Carnival’s Magic has set sail on its Inaugural Voyage!!

May 02, 2011

From creating names to designing logos a number of Addison Whitney brands can be seen onboard the new ship. We had so much fun working with the Carnival team, and we want to continue that fun with a little interoffice competition. To help us decide which Addison Whitney team member can claim bragging rights around […]

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Insperity | Taking it to the streets

March 24, 2011

On March 3, 2011, the Administaff family gathered to celebrate 25 years of success and a new beginning as Insperity. Some members of the Addison Whitney-Insperity team were lucky enough to attend and witness this magical evening. Picture this – Minute Maid Park home of the Houston Astros, deep in the heart of Texas, buzzing […]

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Insperity | Crafting a New Verbal Brand

March 11, 2011

Verbal Branding: Corporate Identity With directives from Market Research and Brand Strategy, the Verbal Branding team embarked on creative for the new identity. With all of our core competencies in house, it was an easy project transition to move from strategy into naming. The Verbal Branding team worked closely with the Brand Strategy team to […]

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Introducing Insperity

March 04, 2011

…………………………………………………………………………………………………………………………………………………. For those of you who have been following our recent tweases (Twitter teases) noted by our hashtag #AW3095, you already know the news. For everyone else, it’s our pleasure to introduce Insperity, formerly Administaff. Addison Whitney has been working with the Insperity team since February 2009 and is so proud of its team’s hard […]

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EMA Approval: Jonexa

January 31, 2011

Jonexa (hylastan) is a bacterially fermented product derived from hyaluronan that is indicated for the treatment of pain associated with OA of the knee and administered in one or two injections. Genzyme expects to launch Jonexa in select European Union markets and Hong Kong in 2010 because they believe opportunity exists in those markets for […]

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FDA Approval: Ofirmev

November 10, 2010

PRNewswire via COMTEX News Network/ — Cadence Pharmaceuticals, Inc. (Nasdaq: CADX) announced last week that the U.S. Food and Drug Administration (FDA) has granted marketing approval for OFIRMEV(TM) (acetaminophen) injection, the first and only intravenous (IV) formulation of acetaminophen to be approved in the United States. OFIRMEV is indicated for the management of mild to […]

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FDA Pharmaceutical Approval: Kapvay

October 04, 2010

FLORHAM PARK, N.J., Oct. 4 /PRNewswire/ — Shionogi Inc., the U.S.-based group company of Shionogi & Co., Ltd., today announced the U.S. Food and Drug Administration approval of the non-stimulant medication KAPVAY™ (clonidine hydrochloride) extended-release tablets, an extended-release oral formulation for the treatment of Attention Deficit Hyperactivity Disorder (ADHD) in children and adolescents ages 6-17 […]

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Confessions of a Name-Induced Shopper

September 08, 2010

………………………………………………………………………………………………………………………………………………….Be honest – have you ever bought a product solely because of its name or packaging?*whispers* I have.The bottle’s appearance sucked me in, the matte hot pink and matte yellow bottles at the end of a sea of glossy blue and purple cans. I moved in closer, seeing the name EOS emblazoned across the top. […]

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