Confessions of a Name-Induced Shopper

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Be honest – have you ever bought a product solely because of its name or packaging?

*whispers* I have.

The bottle’s appearance sucked me in, the matte hot pink and matte yellow bottles at the end of a sea of glossy blue and purple cans. I moved in closer, seeing the name EOS emblazoned across the top. Instant adoration! I love the name because Eos is the ancient Greek goddess of the dawn, often signifying a new beginning. Double bonus verbal branding: they’ve made it an acronym apropos to their product line, the “Evolution of Smooth.” So, even if you didn’t know that Eos was the goddess of the dawn, they are telling you this is a new beginning, an innovation in shaving, a new era of smooth legs!

Thankfully, I have ended up loving the product, too. Vanilla Bliss, indeed.

Will I now buy their lotion, lip balm (smooth stick or smooth sphere) and other flavors of shave cream?

*shouts* Yes!

Maybe it’s not the smartest way to shop, but EOS sold me in five seconds flat. I wasn’t even looking to buy shaving cream that fateful day in Target.

I wasn’t even in the aisle.