May 08, 2008

Defending the Empty Vessel Approach to Naming


source: www.pharmavoice.com
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Maghan Cook, Verbal Branding Associate for Addison Whitney, was recently published in the May 2008 issue of PharmaVOICE. Please click here to view an abstract of her article on Defending the Empty Vessel Approach to Naming.

By: Trista Thielker

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