January 10, 2012

Google This and Google That

There are certain brands that fascinate me and I can never learn enough about them. Google is one of those brands. I recently finished Douglas Edwards’ book “I’m Feeling Lucky: The Confessions of Google Employee Number 59” and I can’t stop talking about it. Just ask my coworkers – it’s been Google does this and Google did that for about three weeks now.

The book is an interesting look into the company as it was first starting up until it went public. I love how Edwards lets us in on key meetings that determined how the tiniest of details would be presented first through the search engine and then through AdWords, Google News, etc. As a believer that a true brand lies in the details, I could not get enough of these insights.

In addition, the book talks a lot about Google’s culture and showcases examples of how the company brought that culture to life in its TGIF meetings, office space and decision making. As with many successful brands, the strong culture is the foundation for the Google brand and its distinct voice.

As Google’s first dedicated brand marketer, Edwards helped to build and set standards for one of today’s most iconic brands. While this is only one employee’s perspective, it is definitely worth adding this book to your “To Read” list.

Have you read it yet? Let us know what you thought.

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