June 02, 2009

Hilarious Movie Promotion

Bear Grylls and Will Ferrell

I was watching the Discovery channel last night and saw a commercial that still has me cracking up. The commercial was for an upcoming episode of Man vs. Wild with host Bear Grylls but featuring the comedian Will Ferrell as a special guest. The whole stunt is to promote Will Ferrell’s new movie “Land of the Lost” which is about surviving an alternate universe with aliens and dinosaurs. However, the strategy of promoting the movie by having Will Ferrell survive the wild in this universe is creative and hilarious! It’s also effective as I will definitely be tuning in tonight at 10pm to watch. Click here to watch the commercial.

Contributed by Evelyn Chapin

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